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Instagram is a superb place to seek out inspiration and training on how one can higher serve your shoppers whereas rising your following.
Listed here are 25 Instagram accounts that each agent ought to comply with. Every of those creators uniquely brings worth. Rating them is sort of unimaginable, so the listing under is ordered alphabetically by first identify.
Andrew Undem @undem
Andrew Undem, out of Baltimore, Maryland, does an ideal job balancing enterprise and private content material. He makes use of his tales to attach personally along with his viewers whereas showcasing his listings and advertising by way of posts and reels. His potential to each educate and entertain makes him an ideal comply with for brokers searching for inspiration on methods to promote their enterprise whereas connecting at a deeper degree with their followers.
Brad McCallum, out of Calgary, Canada, is likely one of the most artistic brokers within the business at showcasing his listings by way of video. His YouTube channel and Instagram account are an ideal supply for itemizing video inspiration. Should you’re searching for artistic inspiration and a blueprint for itemizing advertising, his Instagram account is a must-follow.
David Childers with Conserving Present Issues does an incredible job of offering knowledge and traits about objects affecting the true property market. He supplies precious perception that helps brokers kind an expert opinion available on the market primarily based on information whereas the visible explanations by way of the slides Conserving Present Issues supplies make the knowledge straightforward to share.
Emily McAllister, out of Greenville, North Carolina, shares native particulars on actual property, native occasions, and specials from native companies. With an engagement charge above 3 p.c for her posts, it is a nice mannequin for increasing your social attain with native content material that individuals love.
Glennda Baker, out of Atlanta, Georgia, is likely one of the most profitable brokers at constructing a private model by way of social media. Her authenticity and skill to inform tales that each entertain and educate have led to her success on-line.
She was an ideal agent earlier than her stardom on social media, however video and social content material have skyrocketed her attain. Should you’re searching for inspiration on the worth of constructing a private model, look no additional.
Haley Ingram with Espresso and Contracts supplies easy-to-follow training on methods to develop your attain on Instagram. She supplies templates and traits in a approach that brokers can shortly take motion and enhance their social attain.
Heidi Harris of Raleigh, North Carolina, is one other instance of how authenticity helps draw your superb consumer. After receiving suggestions that certainly one of her listings was too darkish, she did an Instagram Reel within the residence speaking about how a lot pure gentle the house had that then led to her double-siding the sale of the house two weeks later.
Jason Cassity of San Diego, California, balances native San Diego content material with agent ideas. His three favourite eating places in San Diego Reel has practically 300,000 views. It supplies an ideal mannequin for brokers trying to do the same Reel for his or her native market.
Jason Pantana is a coach and speaker with the Tom Ferry group. He has been bringing recent, new educating on AI, advertising and scripting for plenty of years now. Should you’re searching for the perfect new instruments and techniques, Pantana’s web page is what you’ve been searching for.
Katie Day, out of Houston, Texas, makes use of her Instagram account to create a neighborhood really feel the place she brings you alongside for the experience. She shares about her household, her enterprise, and her well being journey. She does an incredible job of making an setting the place her followers need to take part in no matter she is doing. She is a superb comply with in the event you’re searching for an instance of a balanced method for content material to construct your following.
Lisa Dubois of Falls Creek, Virginia, had some of the viral itemizing movies of the 12 months. On her Reel, she stated, “This is where I would hide if I were playing hide and seek in my new listing,” it was good, and it has racked up practically 12 million views. Should you’re searching for somebody who creatively makes use of humor to market their listings and enterprise, that is one you’ll love.
Michael Perry, out of Salt Lake Metropolis, Utah, runs the No. 1 workforce in Utah. In simply seven quick years, they went from a startup to closing over 1,000 transactions in 2024. His artistic itemizing movies inform tales by way of cinematic angles, artistic tones and using music to create distinctive, easy-to-watch movies. Perry is a superb Instagram account to comply with for inspiration.
Mike Hege of Charlotte, North Carolina, makes use of authenticity and self-deprecating humor to develop his enterprise and Instagram following. He had a Reel go viral with the caption, “I asked my Gen Z employee to edit a video and she sent this back to me.” That hilarious video of him simply taking deep breaths has been seen over 85 million instances!
Neel Dhingra is a mortgage lender, nationwide speaker and podcast host who mixes enterprise development content material with interviews of enterprise leaders. With over 190,000 followers, Dhingra is producing a few of the most partaking content material obtainable for brokers.
Omer Reshid, out of Washington, D.C., nonetheless in his early 20s, has constructed a thriving enterprise by way of video and social media. Along with his Instagram account, he’s grown a following of over 158,000 followers on TikTok as properly. Positively an ideal comply with in the event you’re questioning what the subsequent era of nice brokers is posting.
Paige Steckling serves the luxurious market in Utah. She balances luxurious advertising with humor, and this results in an engaged on-line following. Should you’re searching for artistic, luxurious advertising to mannequin in your native market, Steckling’s account is the one to comply with.
Ryan Serhant has constructed the biggest private model in actual property. With a workforce of consultants helping along with his Instagram account, it is a must-watch account for content material to mannequin and modify to your native market.
Shane Burgman serves the House Coast of Florida. Humor and behind-the-scenes content material assist Burgman entice his superb shoppers. Inventive movies like his recreated scene from the film Interstellar, the place he’s the son chatting with his dad (Matthew McConaughey) about changing into an actual property agent, are the kind of artistic content material that makes his account such a fascinating comply with.
Sharran Srivatsaa is the president of Actual, and he’s constructed a following of over 360,000 folks on Instagram. Straightforward-to-implement methods and motivational content material are a few explanation why so many brokers discover worth by way of following Srivatsaa.
Steven Diaz is out of Fresno, California. Inventive video content material, together with rapping about actual property subjects, is the kind of distinctive content material that makes scrollers cease and examine his movies out. His posts, like if Drake made an actual property track, have helped him construct an Instagram following of over 108,000 folks.
Eric Simon, aka the broke agent, is likely one of the most entertaining follows on Instagram. He additionally co-hosts The Stroll Through podcast, the place they interview high brokers, sharing their finest concepts for advertising and enterprise development. Should you’re searching for sensible humor that each agent can relate to, this account is for you.
Tiffany McLaurin serves the Raleigh and Charlotte, North Carolina, markets. She uniquely markets luxurious listings using video modifying that strikes from fast cuts to sluggish movement with music within the background setting the tone. Her movies inform the story of the house and have led to a strong following on Instagram.
You may’t have an inventory of must-follows on Instagram with out together with Tom Ferry. His over 300,000 followers are an affidavit to a coach and business chief who doesn’t simply inform brokers they need to present worth to their shoppers. He leads by instance and constantly brings worth to brokers.
Lists at all times miss individuals who ought to have been included. Within the feedback part under, please share anybody I missed.
Jimmy Burgess is an actual property agent and nationwide workforce builder with Actual Brokerage in northwest Florida, servicing the 30A, Destin, and Panama Metropolis Seashore markets. Join with him on Instagram and LinkedIn.
