On Thursday, 13 November, 4 trailblazing women-led manufacturers will take centre stage at F5’s first-ever La Femme Activation – a daring new retail expertise the place commerce meets creativity and women-owned companies are delivered to life.
These aren’t aspect hustles or “passion projects.” They’re industrial powerhouses constructed by girls who’re reshaping style, artwork, and identification.
And this yr, La Femme goes one step additional: we’ll be awarding a $10,000 grant to the subsequent breakout client model, offered reside on the occasion. Purposes at the moment are open for girls able to take their enterprise to the subsequent degree.
At La Femme, you’ll step contained in the worlds of PALMA, Fearless, Le Sept and NatSui – by way of immersive model worlds that allow you to see, contact, and store their collections in actual time. This isn’t buying as common. That is storytelling, design, and ambition converging to highlight the subsequent breakout women-owned manufacturers.
Seize your FREE ticket now and stand with women-owned.
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PALMA: elevating on a regular basis eyewear & equipment into reasonably priced, enduring design
PALMA was born out of frustration – and imaginative and prescient.
PALMA’s Ashley Bradley Photograph: Iris And Me
Founder Ashley Bradley needed eyewear that balanced timeless magnificence with on a regular basis ease. Sun shades that weren’t throwaway fast-fashion, but additionally didn’t really feel too treasured to put on on the varsity run, on the seaside, or out at night time.
“When I couldn’t find them,” she says, “I realised I had to make them.”
PALMA delivers precisely that: sustainable, high-quality frames—now joined by timeless equipment – crafted from recyclable supplies and fitted with polarised lenses. Designed to final and made to slide effortlessly into your life, they’re each sensible and quietly luxurious.
What units PALMA aside is its dedication to simplicity with out compromise – items that slip into your wardrobe and keep for years.
At La Femme, PALMA will showcase its newest assortment – proof that when girls design for girls, they design for actual life.
Attempt your favorite PALMAs up shut.
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Fearless Swimwear: swimsuits that suit you – not the opposite method round
The identify isn’t a advertising line. It’s a mission.
Fearless founder Lyndi Cohen Photograph: Adam Flipp
Based by Lyndi Cohen and her husband Les, Fearless Swimwear is constructed on one easy however highly effective concept: your physique doesn’t want to vary to suit a swimsuit – the swimsuit ought to suit you.
Collectively, Lyndi and Les poured years of labor, persistence, and perception into making a line of swimwear that celebrates all our bodies. They obsessed over match, consolation, and inclusivity – as a result of confidence on the seaside ought to by no means include situations.
The outcome? A model that doesn’t simply problem the poisonous “bikini body” narrative – it obliterates it. Fearless Swimwear is a cultural reset, designed to remind girls that they need to really feel highly effective, playful, and unapologetically themselves.
And other people seen. When Fearless opened pre-sales earlier this yr, they bought out in just some hours. Proof that girls are carried out with unrealistic requirements – and prepared for one thing actual.
Now, for the primary time, Fearless Swimwear will step off the display and into the highlight at La Femme. That is greater than a launch. It’s a motion you could be a part of.
Be there when Fearless makes its IRL debut.
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Le Sept: world glamour with an edge
If style is about storytelling, then Le Sept is a model fluent in drama, nostalgia, and nightlife.
Le Sept founder Alex Antoniou Photograph: Scott Henry
Impressed by the Parisian nightclub the place disco took flight within the ’60s, Le Sept builds purses that really feel cinematic. Every design is tied to a fictional muse from beloved movies of the ’80s and ’90s – the rebels, the romantics, the ladies who outlined an period of unapologetic glamour.
The outcome? Assertion equipment crafted from recycled supplies, mixing care with chaos, nostalgia with fashionable sustainability.
Founder Alex Antoniou designed Le Sept not simply as a style line, however as a temper, a second, a motion.
This November, anticipate luggage that shimmer with tales. Items that really feel like companions for nights that finish at dawn.
Step contained in the world of Le Sept. Be a part of us at La Femme.
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NatSui: artwork that doesn’t simply dangle, it pulses
For Nathalia Suizu, artwork is greater than aesthetic – it’s an act of pleasure, spirituality, and color.
NATSUI founder Nathalia Suizi Photograph: Fenton & Fenton and Jenny Huang
Working below the identify NatSui, she paints technicolour dreamscapes wealthy with Latin American people references, psychedelic layering, and non secular symbolism.
“Follow your bliss,” she says. And he or she means it.
Her canvases are saturated with glitter, metallics, and a way of motion that feels alive. Whether or not in galleries, style collaborations, or music festivals, her work doesn’t sit quietly on the wall – it radiates.
At La Femme, NatSui will convey her universe into the Activation house, remodeling it into one thing immersive, soulful, and unforgettable.
Stroll right into a world of color with NatSui. Tickets obtainable right here.
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Why La Femme issues
These 4 girls don’t simply signify their manufacturers. They signify what occurs when girls get entry to capital, commerce, and neighborhood.
They’re proof that you may construct with ambition, scale with integrity, and create with cultural affect.
And now, you might have the prospect to help them – not simply on-line, not simply from afar, however in individual.
As a result of when women-owned companies are given the stage, they don’t simply carry out. They rework.
Be a part of us November 13 at F5’s first Activation – La Femme. Seize your FREE ticket at the moment.
