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I don’t find out about you, but when I had a twin who may assist out with my tasks and plans, I really feel like not solely would it not be an enormous assist, however that I’d be capable of spend extra high quality time educating my shoppers, which is a cornerstone in my prospecting technique.
The development of synthetic intelligence has been lightning quick, and now, past writing and planning, AI is ready to clone our voices and our likenesses — which signifies that, if used appropriately, you possibly can create that twin you’ve at all times dreamed of that will help you with your corporation.
On this article, I’m going to share one AI device that I’ve been experimenting with, the place I’ve cloned myself in order that I can create quick {and professional} content material for advertising and marketing and consumer schooling. The moral facet of this equation is difficult.
Be aware: I do know I personally assume danger with permitting this know-how to mainly make my most private mental collateral one thing that’s now accessible on-line and topic to hacking, hijacking and possibly about 99 different nightmare eventualities that I haven’t even dreamed up but. Use this know-how with warning; it’s not a long-term or full-time content material resolution or substitution on your trustworthy, genuine self.
Creating my AI twin
There are such a lot of new instruments cropping up that it was onerous to slim down some to attempt, particularly when most of them do have some subscription price, and that may add up rapidly if you are within the sandbox. My standards have been easy: I needed it to be inexpensive, ridiculously simple to make use of, and such a detailed likeness that my shut buddies couldn’t inform it was AI. Not a tall order in any respect, proper?
The device I landed on was Captions. This device is video-first, and with the identical technique, I created a easy script to seize my likeness. From there, I used to be capable of generate my twin, or in my case, a number of AI siblings. Then, I may use different instruments to edit, write scripts, and create quick and easy movies. That is for short-form video creation and can be improbable for YouTube shorts, TikToks and Reels.
I selected the Max plan at $24.99 a month. I discovered the dashboard and person interface very intuitive. They’ve built-in directions on your first tasks, so I didn’t have to look at any tutorial movies to know what I used to be doing. I’ve video and social media creation abilities; novices could discover this much less intuitive and may have to maneuver extra slowly with studying the right way to “ride this bike” to get good outcomes.
However how actual is it?
I’m going to present it a score of “in the ballpark.” My shut buddies couldn’t inform, however my buddies who edit movies and social regularly may decide up the “AI” of all of it. The identical goes for ChatGPT; most human writers and media professionals can distinguish between AI and “the real thing.”
The standard was adequate for me for brief instructional moments and as an amazing device to construct relationships with prospects who haven’t met me in individual but. Once more, my mantra for 2025 is to determine methods to make use of new tech to switch drained social media content material and practices with much less work and extra consistency to increase my digital footprint.
My largest situation was the lip-syncing; it appeared just a bit off. This was much less vital to me due to the automated captions and the rising information that many of us are watching social media video with out sound.
Professional tip: You possibly can rent an expert videographer and get means higher and extra significant outcomes. I’d argue you positively get what you pay for right here.
5 quick video concepts to attach together with your viewers
The important thing to those instruments is to make use of them to your benefit to connect with area of interest sections of your viewers that you just don’t at all times essentially have time for. These instruments must also be utilized in lighter, extra optimistic and uplifting content material messaging, as your AI twin lacks any spectrum for feelings for delicate or critical matters.
Seasonal intro
FAQs
Utilizing these instruments to create a useful resource database to reply your mostly requested questions will prevent a lot time when corresponding with and educating shoppers.
Calls to motion
Do you could have a brand new itemizing? Do you could have a purchaser searching for a particular neighborhood? Is there a area people occasion or charity message you need to share? Right here is a good way to get away from simply static template graphic posts.
Native data knowledgeable
Movies that share info about your group or completely different places will assist construct your status as an area data knowledgeable within the areas the place you’re working with shoppers. When you begin brainstorming quick info about your house base that solely locals know, you could be shocked simply how a lot native content material you possibly can create.
Mythbusting
That is one in every of my private favorites. It is a enjoyable approach to set up your self as an expert knowledgeable, but it surely additionally helps your prospects and shoppers perceive widespread myths about actual property, dispel rumors and even set their worries comfy.
Keep in mind, it will be important to not be on a mission to show your prospects mistaken or lecture them. Nonetheless, it must be your mission to ensure they’ve the very best sources and schooling for his or her family and private journey in actual property to allow them to make their greatest selections for optimistic outcomes.
Use your twin for good, not evil
With important developments in know-how comes nice accountability. We will’t ignore the truth that deep fakes and even hazardous pornographic AI instruments exist and have the ability to damage lives and reputations.
We additionally can’t ignore the truth that we can’t give AI whole management over our companies as a result of that defeats the aim of paving your personal distinctive approach to personally fulfilled success. Plus, I’ve seen that film, and I don’t like the best way it ends.
Lastly, please don’t create AI likenesses for anybody for whom you shouldn’t have written permission to take action. For authorized functions, keep in mind that utilizing AI instruments for enterprise prospecting nonetheless applies to most of the client rules the FCC has about solicitation for customers.
We have now to maintain people within the housing business as a result of we’re the champions of constructing properties, communities, and companies for actual people, not AI. Have enjoyable together with your AI twin, however bear in mind, as Coke (which just lately bumped into controversy for its personal AI-generated content material) has been telling us for many years, that there’s nothing like the actual factor.
