Eight girls founders reworking sport will showcase their concepts as a part of Australia Sports activities Innovation Week in Melbourne.
‘Women-Led Design’, introduced by the Australian Sports activities Applied sciences Community (ASTN), is on Wednesday, October 23, 10am-12:30pm at Launchpad, in Cremorne, Melbourne.
The founders concerned span attire, wellness, sporting items, youth sports activities, digital, leisure, well being and health, information analytics and extra.
ASTN chief working officer Amy Crosland mentioned the ladies concerned reveal a unprecedented stage of expertise and talent.
“These founders are not only propelling Australian sports onto the global stage, but also helping to drive greater diversity and inclusion within the sector,” she mentioned.
“It’s inspiring to hear from these women about their start up journeys and how they entered into sports, as many of them transitioned from diverse industries.”
The eight are: Suzie Betts of Boob Armour; Maria Baker of No one’s Princess; Kirsty Richardson of GravityFit; Saara Jamieson of Cool Beans Underwear; Marie Penny of Challenge Flock; Natalie Moore of Personal Your Well being Collective & MenoVest; Michelle Walshe of CoachMate; Victoria Zorin of Nola Applied sciences.
“By providing a platform for these women, we aim to highlight their business success, and the diverse range of sports technologies they represent, as well as inspire the next generation of women leaders in sportstech,” Crosland mentioned.
“This occasion is ideal for aspiring entrepreneurs, trade professionals and anybody with an curiosity within the intersection of design, innovation and sports activities.”
You’ll be able to register to be part of ‘Women-Led Design’ right here.
Right here’s extra concerning the founders and their startups.
Suzie Betts
Founder, Boob Armour
Boob Armour founder Suzie Betts
Boob Armour isstartup designed to guard and empower females of their pursuit of bodily exercise.
By way of cautious design and innovation, Boob Armour supplies the required assist, consolation, and safety to allow females to take part in sports activities, occupations, and different bodily actions with confidence and peace of thoughts.
By combining performance, model, and security, Boob Armour permits females to push their limits and embrace their full potential.
Maria Baker
Founder, No one’s Princess
No one’s Princess specialises in girls’s snow outerwear designed for all physique varieties.
From over 15 years of inventive design and advertising and marketing inside a few of Australia’s most well-known manufacturers, to empowering feminine snow-goers, Baker based No one’s Princess to mix technical efficiency with confidence-boosting attire.
Her entrepreneurial journey has led to retail distribution internationally, in addition to recognition as a finalist as Younger Entrepreneur of the Yr in Melbourne.
Kirsty Richardson
Founder, GravityFit
GravityFit supplies intelligent, science-based train and rehabilitation instruments that strengthen the deep muscle mass you’ll want to reside, heal and carry out at your peak.
Based mostly on 30 years of analysis and adopted by main physios, sports activities coaches {and professional} athletes, GravityFit includes Schooling and Coaching, Train Instruments, and on-line apps for evaluation, measurement and train prescription.
Saara Jamieson
CEO, Cool Beans Underwear
Cool Beans founder Saara Jamieson & associates
Cool Beans Underwear is making its entry into the sports activities tech market after receiving robust validation within the fertility trade.
Jamieson, named a finalist for each Innovator and Disrupter of the Yr, goals to reverse the decline in males’s well being by specializing in testosterone and sperm well being with the world’s first and solely testicular cooling medical gadget.
Having already been named a finalist for the ANZ Sports activities Expertise Awards within the Sports activities Efficiency and Teaching class, Cool Beans is primed to make an affect, not solely optimising sperm well being but additionally enhancing testosterone manufacturing to assist athletes enhance each their bodily and psychological efficiency.
Marie Penny
Cofounder, Challenge Flock
Challenge Flock is a Melbourne based mostly start-up that created the world’s first ‘bio-motion’ rear bike mild, which directs mild onto the rider’s legs to make them simpler to see and extra readily identifiable as an individual.
The Flock Mild leverages the human mind’s cognitive means to recognise human motion in a short time, so riders may be seen as much as 5.5 instances sooner than a regular crimson mild.
Natalie Moore
Cofounder, Personal Your Well being Collective & MenoVest
MenoVest is the world’s solely menopause simulator, permitting folks to expertise disruptive bodily, cognitive, and emotional signs, related to menopause. Moore helps to remodel girls’s journeys by means of life’s phases into empowering and enlightening experiences.
She recognises that girls typically navigate these transitions silently and at instances really feel overwhelmed by the challenges they bring about. Moore is devoted to supporting girls by means of these pivotal life levels, serving to them embrace their physiology and thrive with entire well being and wellbeing.
Michelle Walshe
Founder, CoachMate
CoachMate is a platform that gives volunteers with ‘what to coach’ and ‘how to coach’, to allow them to assist youngsters keep energetic and thrive.
Walshe’s mission is to complement the sporting experiences for youths, in order that they keep within the sport. CoachMate companions with Nationwide Sports activities Organisations to assist ship their sport.
CoachMate was honoured in 2023 with Australia New Zealand Sport Tech Awards for ‘Teaching and Sports activities Efficiency’ and was not too long ago shortlisted for the celebrated 2024 Leaders in Sports activities Awards for ‘Tech Breakthrough’.
Victoria Zorin
CEO & cofounder, Nola Applied sciences
Nola Applied sciences, a crowd analytics platform that transforms a venue’s current CCTV techniques into actionable insights on the customer journey.
Nola empowers stadiums, theme parks and retailers to optimise operations, elevate buyer experiences, and improve crowd security.
Zorin was recognised in Forbes’s 30 Underneath 30 record for B2B enterprise know-how in 2023.
