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Michigan Post > Blog > Business > Magnum debut suffers a chill as Ben & Jerry’s row lingers
Business

Magnum debut suffers a chill as Ben & Jerry’s row lingers

By Editorial Board Published December 8, 2025 5 Min Read
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Magnum debut suffers a chill as Ben & Jerry’s row lingers

Shares in The Magnum Ice Cream Firm (TMICC) have fallen barely on debut after the completion of its spin-off from Unilever amid a unbroken civil battle with one among its best-known manufacturers.

Shares within the Netherlands-based firm are buying and selling for the primary time following the demerger.

It creates the world’s greatest ice cream firm, controlling round one fifth of the worldwide market.

Major Magnum shares, in Amsterdam, opened at €12.20 – down on the €12.80 reference worth set by the EuroNext alternate, although they later settled simply above that stage, implying a market worth of €7.9bn – slightly below £7bn.

The corporate can be listed in London and New York.

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Unilever inventory was down 3.1% on the FTSE 100 within the wake of the spin off.

The demerger permits London-headquartered Unilever to focus on its wider secure of shopper manufacturers, together with Marmite, Dove cleaning soap and Domestos.

The choice to hive off the ice cream division, made in early 2024, offers a larger concentrate on a market that’s tipped to develop by as much as 4% annually till 2029.

Picture:
Ben & Jerry’s accounts for a larger quantity of group income now beneath TMICC. Pic: Reuters

Nevertheless it has been dogged by a long-running spat with the co-founders of Ben & Jerry’s, which now falls beneath the TMICC umbrella and accounts for 14% of group income.

Unilever purchased the US model in 2000, however the relationship has been bitter since, regardless of the creation of an unbiased board at the moment aimed toward defending the model’s social mission.

Essentially the most high-profile spat got here in 2021 when Ben & Jerry’s took the choice to not promote ice cream in Israeli-occupied Palestinian territories on the grounds that gross sales can be “inconsistent” with its values.

Unilever responded by promoting the enterprise to its licensee in Israel.

A sequence of rows have adopted akin to a tug of battle, with Magnum refusing repeated calls for by the co-founders of Ben & Jerry’s to promote the model again.

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7:18

Sept: ‘Free Ben & Jerry’s’

Magnum and Unilever argue its mission has strayed past what was acceptable again in 2000, with the model evolving into one-sided advocacy on polarising matters that danger reputational and enterprise harm.

TMICC is at the moment making an attempt to take away the chair of Ben & Jerry’s unbiased board.

It mentioned final month that Anuradha Mittal “no longer meets the criteria” to serve after inner investigations.

An audit of the separate Ben & Jerry’s Basis, the place she can be a trustee, discovered deficiencies in monetary controls and governance. Magnum mentioned the charitable arm risked having funding eliminated except the alleged issues have been addressed.

Magnum boss Peter ter Kulve mentioned on Monday: “Today is a proud milestone for everyone associated with TMICC. We became the global leader in ice cream as part of the Unilever family. Now, as an independent listed company, we will be more agile, more focused, and more ambitious than ever.”

Commenting on the demerger, Hargreaves Lansdown fairness analyst Aarin Chiekrie mentioned: “TMICC is already free money circulate optimistic, and worthwhile in its personal proper. The stability sheet is in respectable form, however dividends are off the playing cards till 2027 because the group finds its footing as a standalone enterprise.

“That could cause some downward pressure on the share price in the near term, as dividend-focussed investment funds that hold Unilever will be handed TMICC shares, the latter of which they may be forced to sell to abide by their investment mandate.”

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