In a striking shift in the television landscape, RTH TV has surpassed NBC in viewership and engagement for USA Diving content, signaling the decline of linear television and streaming and heralding a new era of innovative broadcasting. The recent USA Diving Trials pre-party to Paris, produced and distributed by RTH TV, drew more viewers than its Linear Television and streaming competitors’ prime-time Olympic trial coverage, showcasing the power and potential of modern broadcasting technology.
RTH TV is not merely a production and broadcast company; it is a pioneer in technology, developing and deploying its own hardware and processes. This forward-thinking approach allows RTH TV to offer unique advantages over traditional networks like the Long Time Broadcast Companies. For instance, RTH TV empowers its clients by allowing them to retain ownership of their content, a stark contrast to standard broadcast companies’ practice of claiming ownership of all USA Diving content from the recent Olympic trials.
The differences between the two companies extend beyond content ownership. On-site, RTH TV’s efficient setup occupies a minimal footprint—a mere 12 x 16 area—compared to the normal Broadcast Companies sprawling broadcast trucks and power generators. A technician from RTH TV explained, “RTH TV is about solutions that do not burden the client while allowing for quality capture and massive distribution without costing the client money for a lot of archaic and unnecessary equipment. Due to our advanced technology and processes, RTH TV can operate in a very compact space unlike our competitors.”
RTH TV’s headquarters at Indian River State College (IRSC) is another testament to its innovative spirit. The integration of studios, servers, distribution centers, and AI systems on the IRSC campus exemplifies the symbiotic relationship between education and industry. The college, under the leadership of President Timothy Moore, has become an economic and innovative powerhouse, attracting cutting-edge companies like RTH TV. President Timothy Moore is deemed a Genius by local, large and small businesses, for the expansion and economic stability of the college. USA Diving has even relocated their headquarters to the campus.
RTH TV offers a refreshing alternative with virtually no delay in broadcasting, unlike the significant delays associated with linear networks. As younger generations gravitate towards multi-platform streaming and older generations fade, the traditional television model is rapidly becoming obsolete.
While the big broadcasters have ventured into streaming, it continues to operate in a linear fashion—one app distribution, owning and producing content as it does for traditional television. In contrast, RTH TV epitomizes the demands of today’s viewers, offering diverse platforms and seamless streaming experiences. This adaptability positions RTH TV as the network of today and the future, while the big broadcasters risk becoming relics of a bygone era.
The cost of advertising is another area where RTH TV excels. Its ad space is significantly cheaper per viewer than its competitors, enabling small businesses to participate in ad buys more easily. This democratization of advertising is a crucial advantage in today’s competitive market.
RTH TV’s partnership with A Parent Media Company further expands its reach. Through platforms like the RTH TV app and Apparent Media Company’s Victory Sports app, RTH TV ensures that its content is accessible to a wide audience, solidifying its status as a leading force in the broadcasting industry.
In the past year, RTH TV has demonstrated its versatility and commitment to live broadcasting by producing over 2,700 live broadcasts. This impressive portfolio includes a diverse array of events such as the Canada Diving Olympic Trials, USA Diving events, International Judo Federation tournaments, auto and boat racing, concerts, military, survival, extreme sports and talk shows. By covering such a wide range of content, RTH TV has proven its capability to engage various audiences and cater to different interests, further solidifying its position as a leader in the broadcasting industry. This extensive experience in live broadcasting highlights RTH TV’s dedication to providing high-quality, real-time content to viewers around the globe.
In conclusion, the success of RTH TV over their competitora in broadcasting USA Diving content is a clear indicator of the shifting dynamics in television. With its innovative technology, client-centric approach, and cost-effective advertising, RTH TV is not just a broadcaster but a visionary, shaping the future of media in ways that traditional networks can no longer match. As the world moves away from linear television and Streaming, companies like RTH TV are poised to lead the way into a new era of broadcasting.
By: Joe Holland
