Love your brokers, and have enjoyable. It’s Wisconsin dealer Daybreak Christiansen’s secret to constructing a cohesive and engaged actual property workforce or brokerage.
Whether or not it’s refining your online business mannequin, mastering new applied sciences, or discovering methods to capitalize on the following market surge, Inman Join New York will put together you to take daring steps ahead. The Subsequent Chapter is about to start. Be a part of it. Be a part of us and hundreds of actual property leaders Jan. 22-24, 2025.
With 40 years of actual property expertise, I’ve reached some extent in my profession that few ever attain: I simply renewed my dedication to Century 21 Actual Property for a fourth time. In actual fact, I’ve solely ever labored as an agent aligned with the Century 21 model. Along with my daughter Brittany Voigt, we lead the biggest female-owned and locally-owned brokerage in our market of Appleton, Wisconsin.
I credit score plenty of the corporate’s success to the facility of the model, however it’s our brokers who’re our most vital precedence. That’s as a result of, with out them, there isn’t a us. That’s additionally why Brittany and I focus plenty of our time and vitality on making a collaborative work tradition that’s supportive and enjoyable. Listed here are a number of the methods we often interact our brokers in assist of their success.
1. Common manufacturing contests
We do a few yearly video games for listings and affords, with quite a lot of big-ticket baskets and prizes. Everybody who has a transaction wins one thing — prizes vary from a $20 invoice to airline tickets. We prefer to say should you don’t checklist, you don’t final. We additionally stress the significance of a wholesome pipeline.
2. Weekly enterprise conferences
Throughout our conferences, we hand out king-sized sweet bars to each agent who converts a lead. It is a nice approach to present everybody who’s changing leads — and it avoids the looks of favoritism.
As well as, anybody who’s common to our weekly enterprise conferences qualifies for telephone responsibility. It is a privilege at our agency due to the variety of paid leads they get from us, together with all the leads they get off of working telephones.
As soon as a month, we organize to have meals vehicles go to our workplace following our enterprise assembly. In colder months, we order in meals.
3. Massive awards gala
It’s greater than a marriage, and we have fun each agent and their accomplishments every year. This occasion contains an invite to their vital others; we speak about every individual, and provides them a private present from us, and current them company awards.
4. Completely satisfied hours
A number of instances a yr we do pleased hours with our brokers. In the summertime, we rent a houseboat for all of our brokers and spouses to attend. There’s an enormous meals unfold, drinks, music and plenty of enjoyable.
5. Assist brokers be memorable
We hire out an area amusement park for our clients and agent appreciation. It is a yearly custom that all of them love.
We additionally pay for all of our brokers to have their shoppers enrolled in Century 21’s Most popular Consumer Membership, which affords three customized mailings a yr and customized life-style content material, serving to brokers keep linked to their shoppers past the transaction. We additionally pay to do movies of our brokers for his or her testimonials, promoting, and so on.
6. Group occasions
Our firm is broadly recognized for our unequalled, passionate and steadfast dedication to our neighborhood. We sponsor various charity occasions all year long and pay to have all of our brokers in attendance at them: sports activities groups, backpacks, meals drives, you title it. I’ll be the primary to inform you I’ve a gentle spot for any trigger for youths.
7. Face time
Each month we draw 10 new agent names to take all of them to lunch. We proceed drawing till everybody will get picked and begins over. We additionally maintain twice weekly in-person coaching in our workplace.
The underside line for us: We love our brokers, and we like to have enjoyable. It’s been a profitable mixture to maintain our brokers engaged, productive, and pleased at our agency.
Daybreak Christiansen is broker-owner of Century 21 Ace Realty within the Fox Cities area of Wisconsin. Join together with her on Instagram and Linkedin.
