Younger males are ditching the mainstream politics of Labour and the Conservatives for Nigel Farage and Reform UK, rather more so than younger girls.
Our political correspondent Serena Barker-Singh has been chatting with these voices to unpack what’s fueling this gendered political divide and why mainstream events are struggling to attach.
Niall Paterson is joined by Serena and producer Isobel Losseff, and Dr Jilly Kay, a senior lecturer in communications and media at Loughborough College, to debate the rising affect of TikTok and the so-called “bro vote”, exploring why Gen-Z males are rallying behind divisive figures like Farage.
Producer: Emma Rae Woodhouse and Rosie GillottEditor: Philly Beaumont