FBS, the maker of FlexMLS and its sister software program methods, is including to its household of merchandise aimed to empower a number of itemizing providers with a advertising providers providing referred to as MAS, or advertising add-on providers.
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FBS, the maker of FlexMLS and its sister software program methods, is including to its household of merchandise geared toward empowering a number of itemizing providers with a advertising providers providing referred to as MAS, or advertising add-on providers.
In a Dec. 8 assertion, the corporate referred to as its newest assortment of code “a custom marketing and communication solution run by professionals who deeply understand the real estate landscape,” with a deal with serving to the nation’s MLS suppliers improve their advertising capabilities.
The intent of FBS’s newest is to permit MLS advertising groups to quickly deploy customized belongings, messaging instruments, and different attention-grabbing content material and assets, akin to webinar automation, copywriting, and rebranding assist to refresh attraction to members. The corporate hopes MAS will entice smaller MLSs in want of the identical sort of promoting assets utilized by bigger rivals.
Kim Prior is FBS’s government vice chairman and stated in an announcement that her group’s hope is to be there for his or her clients and the trade as an entire throughout a interval of uncertainty and distinctive market challenges.
“Through the years, we’ve built a powerful, talented team and successfully managed thousands of multimedia, cross-channel, creative and communication marketing campaigns to hundreds of thousands of software users, MLS administrators and third-party tech providers,” Prior stated. “With our deep connection and commitment to the MLS community coupled with unmatched expertise, we seek to provide more than just marketing services. We seek to provide a strategic advantage that helps MLS organizations thrive.”
A number of itemizing methods are perpetually underneath hearth for the notion of being unwilling to modernize, one thing firms like FBS and others have labored to beat as demand for on-line search, web-based efficiencies and the commercialization of itemizing knowledge has basically modified the trade.
Nevertheless, a byproduct of getting so many MLSs — and the ensuing operational fragmentation — means not each MLS has members who wish to modernize, for lack of a greater time period. The expertise is there, as FBS can show, however the willingness to implement it isn’t at all times equal.
Along with the FlexMLS platform, FBS sells single sign-on expertise Launch Dashboard, cell ground plan creation software program FlōPlan, and Spark API for feeding knowledge to cell functions, software program growth initiatives, market experiences, itemizing pages and different data-dependent enterprise endeavors.
In July, FBS agreed with Matterport on a partnership that may permit excursions created by the digital twin firm to accompany itemizing pages and customers to add media captured by means of its AI-fueled Property Intelligence device.
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