The deal will present Concierge Auctions members entry to, amongst different merchandise, Luxurious Presence’s superior web site design, internet hosting, and search engine marketing providers. Luxurious Presence prospects may have the chance to advertise gross sales in an public sale atmosphere.
Flip up the amount in your actual property success at Inman On Tour: Nashville! Join with business trailblazers and top-tier audio system to achieve highly effective insights, cutting-edge methods, and invaluable connections. Elevate what you are promoting and obtain your boldest objectives — all with Music Metropolis magic. Register now.
Concierge Auctions has discovered an internet site improvement and digital advertising and marketing associate in Luxurious Presence, in accordance with a Jan. 29 assertion despatched to Inman.
The 2 corporations have agreed to work collectively in what’s being referred to as a strategic partnership.
TAKE THE INMAN INTEL INDEX SURVEY FOR JANUARY
The deal will present Concierge Auctions members entry to, amongst different merchandise, Luxurious Presence’s superior web site design, internet hosting, and search engine marketing providers. In flip, Luxurious Presence prospects — sometimes top-producing brokers and brokerages — may have the chance to advertise gross sales within the former’s confirmed public sale atmosphere.
“The combined offerings further enable real estate professionals to maximize their digital presence and engage high-net-worth buyers worldwide,” the discharge said.
The companies will work carefully collectively on quite a few advertising and marketing initiatives to enhance the joint initiative because it evolves. It’s a quite common sense settlement, as the 2 corporations basically share a buyer base.
Chad Roffers is CEO of Concierge Auctions and mentioned in a press release it solely is smart for the “only real estate auction company to partner with a listing agent on every sale,” to hunt a confirmed expertise associate.
“This partnership underscores our commitment to providing cutting-edge resources to help our agents thrive in the digital landscape and reach their most discerning clients,” Roffers mentioned.
Concierge Auctions was acquired by Sotheby’s and Realogy, now Wherever, in 2021 and is usually seen hooked up to Sotheby’s. The corporate states that it operates independently, nevertheless, “for Sotheby’s International Realty listings and companies, Concierge Auctions provides Sotheby’s brand exclusivity as Sotheby’s Concierge Auctions.”
Luxurious Presence has advanced from a high-end web site improvement agency to an enterprise supplier of selling platforms and digital enterprise programs. Its core providing stays its lead gen-driven and brand-forward web sites. Its CEO, Malte Kramer, gained an Inman Better of Proptech award in 2024.
The corporate most not too long ago introduced it should construct non-public itemizing networks for its brokerage companions. With the rollout, brokers will have the ability to promote, share and serve homesellers and consumers inside a single unified advertising and marketing ecosystem.
“Partnering with Concierge Auctions allows us to bring our digital expertise to a broader audience of luxury agents,” mentioned Kramer within the press launch. “Auctions build interest and competition for real estate in a finite time period, just as they do for expensive art, cars, yachts, and antiques. Together, we’re creating new ways for agents to elevate their marketing capabilities and connect with clients in today’s competitive market.”
E mail Craig Rowe
