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Reading: Hundred traders drive ECB onto sticky wicket over revised £975m deal
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Michigan Post > Blog > Business > Hundred traders drive ECB onto sticky wicket over revised £975m deal
Business

Hundred traders drive ECB onto sticky wicket over revised £975m deal

By Editorial Board Published April 13, 2025 9 Min Read
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Hundred traders drive ECB onto sticky wicket over revised £975m deal

A £975m deal to remodel the funds of English cricket dangers dealing with additional calls for for revision over proposals together with one permitting the game’s governing physique to cancel The Hundred match in seven years time.

The doc outlines a sequence of modifications to the ECB’s unique proposals, in an try to steer the competitors’s new shareholders – who’ve collectively agreed to stump up £520m for his or her crew stakes – to signal binding contracts inside weeks.

In current weeks, the ECB has come below stress from lots of the traders to revise proposals referring to media and sponsorship rights, future growth of The Hundred, and governance of the match.

The sale of the ECB’s 49% stakes within the eight Hundred groups, together with Trent Rockets and Oval Invincibles, was hailed as a landmark second for the game, paving the way in which for an enormous injection of money into English cricket at county and grassroots stage.

Nevertheless, one senior cricket insider solid doubt on the ECB’s timetable for signing binding agreements, scheduled for 29 April, amid persevering with dissatisfaction from some stakeholders.

One other sticking level for the traders often is the inclusion of a clause that the ECB has no proper to unilaterally terminate the Hundred competitors for seven years.

“What happens in year eight?”, stated one on Sunday.

“These investors have agreed to pay hundreds of millions of pounds with no guarantee of terminal value.”

Based on the doc, the present Hundred committee can be scrapped by a brand new physique, The Hundred Board (HB), on which the ECB would cede management and maintain only a third of the general voting rights.

The HB would include 20 members, with 4 from the ECB and two from every crew – however with the ECB members every carrying double voting rights.

“The HB Agreement now protects teams from future changes, meaning [the] ECB can no longer unilaterally amend the decision-making and other powers of the HB.

“As a substitute, any variation to the HB Settlement would require approval from a majority of investor members of the HB, two-thirds of all members of the HB, and the ECB board,” the document said.

One of the ECB’s board members will become chair of the HB, according to the document, while the governing body will also appoint the Hundred’s managing director on a minimum five-year contract.

A source close to one of the new investors questioned that arrangement on Sunday, arguing that such an arrangement risked “embedding failure” in the event of unhappiness at the competition’s administration.

The document also sets out several matters, including UK media rights arrangements for the period after 2029, which would be subject to so-called “triple set off voting” requiring an “affirmative vote from a majority of Investor Members of the HB, two-thirds of all members of the HB and the ECB board”.

Also included on the triple-trigger list are: changes to league expansion criteria; the distribution of league expansion proceeds to ECB and The Hundred stakeholders; Material increases in payments from The Hundred and its teams to hosts and the broader ECB county ecosystem; and changes to the HB Agreement, or changes to the Framework Agreement that materially adversely affect teams.

“For the 2029 [media rights] cycle, the default place is the UK media rights can be offered on a bundled foundation, with a ground valuation of £51m per 12 months for The Hundred,” the document said.

“For every subsequent cycle, the default shifts to an unbundled sale of rights between The Hundred and the ECB’s broader UK media proper bundle.

“For the 2029 cycle, ECB will request that UK rights bidders provide an itemized pricing allocation for The Hundred and non-Hundred rights to provide transparency on value of The Hundred.”

The ECB doc stated it might solely allow growth of The Hundred in 2029 or later, and that it might solely admit groups which have a purpose-built everlasting stadium that doesn’t host one other franchise.

A income components to guard distribution to current groups would even be established, whereas new groups could be required to show that “they unlock a new fan base and complementary ticket sales”.

Based on the doc, the ECB has “developed a revised set of termination events that protects the ECB and other teams in extreme scenarios, also providing further protection for teams for events outside of their control:

• ECB will not unilaterally terminate The Hundred for seven years

• The ECB Member Resolution termination event has been removed

• ECB has clarified that it will not terminate the competition based on a breach by one or a select few clubs

• Termination for force majeure has been extended to require disruption over two consecutive seasons of The Hundred

• ECB’s right to terminate for “monetary causes” has been clarified to only apply in scenarios where ECB is experiencing financial challenges due to cash losses generated by The Hundred.”

“In the unlikely event the ECB decides to end its involvement in The Hundred, the ECB is committed to providing teams with an opportunity to maintain the competition independently, including using reasonable endeavours to make players, venues and a suitable playing window available to the competition,” the doc states.

The ECB stated it might additionally decide to “not launch or sanction a competing professional league for a period of 4 years”.

The ECB has additionally revised a set of sponsorship and participant look proposals as a part of its revised settlement.

In an effort to make sure a swift decision to the method, the ECB instructed traders that those that don’t signal and full their stake purchases concurrently would forego their proper to a further dividend.

For all traders, the governing physique would supply “a £1 liability cap on all Business Warranties (given on a knowledge qualified basis) and Tax Claims”.

“The ECB will provide fundamental warranties only and will provide no other indemnities or warranties.”

An ECB spokesman declined to touch upon the doc on Sunday, however pointed to feedback made just lately by Richard Gould, the governing physique’s chief government.

“We’re just trying to work out how to maximise value from sponsorships, tickets sales and broadcast revenues,” he stated.

“They’re investing a lot of money into our game and we want to make sure that pays dividends.

“We have sensible supporters for our UK home market by way of Sky, however there are in all probability important alternatives within the abroad broadcast market and that is very a lot one thing that they are centered on however there are variations within the markets.

“We need to make sure we’ve got something which is fit for purpose across the global markets, not just a UK market.”

TAGGED:975mdealECBforceinvestorsrevisedstickywicket
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