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Michigan Post > Blog > Fashion / Beauty > Paris Hilton Launches ICONIC Fragrance
Fashion / Beauty

Paris Hilton Launches ICONIC Fragrance

By Editorial Board Published April 22, 2025 3 Min Read
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Paris Hilton Launches ICONIC Fragrance

I used to be in highschool when Paris Hilton launched her first perfume, a fruity-floral in a pink bottle referred to as “Paris Hilton.” If I recall appropriately, it was supposed to be limited-edition, however rapidly turned common. The Easy Life had simply premiered the yr earlier than and everybody was speaking in regards to the socialite turned businesswoman. On the time, she was simply 23 years previous, and she or he was rapidly changing into well-known across the globe. Since then, she’s constructed considerably of a perfume empire, amassing 30 completely different scents, together with a handful for males. It’s onerous to consider it’s been over 20 years since that first EDP hit the market, however Hilton’s ardour for perfume is palpable, and we don’t suppose quantity 30—aptly named ICONIC—can be her final.

Paris Hilton’s New ICONIC Fragrance

Recognized for her fruity-floral fragrances—Heiress and Can Can are two of her best-sellers and private favorites—Hilton is aware of this class nicely, and loves it. Described as a “captivating floral-fruity blend,” her new ICONIC eau de parfum was teased on social for months, and now it’s lastly right here. Prime notes embody pear blossom, raspberry and peach nectar; mid notes are a peony, lily of the valley and magnolia; and base notes are sandalwood, amber and musk. “It’s a fragrance that exudes confidence, sophistication and a signature touch of glamour,” says Hilton. “I’m beyond excited to share ICONIC with the world.”

The peach nectar actually comes by way of on the highest, and I scent the lily of the valley probably the most on the coronary heart. I like the dry down of creamy sandalwood blended with amber and musk, however it didn’t final so long as I’d hoped it might. I believe this can be a very playful perfume for summertime, and I undoubtedly get Paris’s enjoyable, flirty vibes once I spritz it on. The bottle is absolutely fairly beveled glass topped with a rose gold (it leans barely pinker than conventional rose gold) “P” and “H” on reverse sides, which I do know her followers will love. It’s a completely completely different design than any of her different fragrances.

BUY NOW – $80

ICONIC is offered solely at Ulta Magnificence, which marks the onset of the brand new partnership between Paris Hilton Fragrances and the wonder retailer. “Our beauty enthusiasts are highly engaged with our fragrance category and crave innovation and newness, especially timed to a new season,” says Linda Suliafu, vice chairman of merchandising for Ulta Magnificence. “With its gorgeous, elevated packaging and intoxicating scent notes, ICONIC is a perfect balance of fresh florals and delicious fruits. It’s is an authentic reflection of Paris’s legendary lifestyle that we all know and love.”

paris hilton iconic perfume

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