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Michigan Post > Blog > Startups > Why these Sydney retirees turned startup founders of their 70s
Startups

Why these Sydney retirees turned startup founders of their 70s

By Editorial Board Published October 23, 2025 6 Min Read
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Why these Sydney retirees turned startup founders of their 70s

After going through a serious well being scare, Sydney grandparents Ken and Adelle Alexander may have focussed on their very own bodily and psychological wellbeing by way of retirement.

As a substitute, that tough expertise impressed the couple to offer again to their neighborhood — within the type of a brand new smartphone app.

“We couldn’t really do it financially, because we’re both retired now, and we don’t have the funds to do that,” Ken Alexander, 80, instructed SmartCompany.

“But we did have the capacity to give something back by way of an inexpensive app, which would provide help and support to families.”

The result’s Watchful i, an app permitting customers to share their location with household and buddies, and request help in the event that they discover themselves in danger.

In a market full of non-public security apps, Watchful i emphasises peace of thoughts together with bodily safety.

The unlikely founder stated that the purpose of distinction emerged from a lifetime of expertise, far outdoors the normal startup sector.

Screenshots of Watchful i in motion. Supply: Provided

Designed to “give something back”

The thought for Watchful i occurred in 2020, as Adelle, now 77, underwent therapy for lymphoma.

“We found we got an enormous amount of contribution from the health system, and the care and concern of people in those occupations left us with a desire to sort of give something back to the community,” stated Ken.

On the identical time, a number of the couple’s seven grandchildren have been graduating from faculty and venturing into the world on their very own for the primary time.

Ken, whose background is in psychology, and Adelle, a career-long instructor, imagined a system permitting their family members to broadcast their location and name for help if wanted.

“We had this interest in looking after them,” he stated.

The identical resolution may additionally assist late-night staff, just like the medical professionals returning residence after gruelling night time shifts, Ken added.

The couple is now contemplating how you can get Watchful i into the fingers of emergency responders, “giving something back for their support, which we received all the way through” Adelle’s therapy.

Watchful i is out there on each the Apple and Google app shops on a free trial foundation, with paid subscriptions beginning at $7.99 a month.

Free memberships for healthcare and emergency providers staff are one possibility being mentioned, however no ultimate choices have been made.

Peace of thoughts

Watchful i makes use of a ‘traffic light’ system, permitting customers to flag after they’re in want of assist, and designated ‘protectors’ are notified if customers don’t test in inside set time frames.

If time runs out with a person checking in, the Watchful i app can start an audio recording, broadcast to these linked ‘protectors’.

Related ideas exist already.

Private security apps like Australia’s personal Life360 are well-liked with households worldwide, and ‘share my location’ capabilities are actually commonplace throughout messaging providers like WhatsApp.

What differentiates Watchful i, Ken stated, is its concentrate on these ‘protectors’ and progressively serving to them turn into snug with the unknown.

“We realised that in most cases, the concern about safety was less important than the associated worry and anxiety that everyone went through over expectations that things would go wrong,” he stated.

“Our app is designed to provide peace of mind through lowering people’s anxiety levels, worry levels and stress levels, and in that sense, it’s got a different objective than just location sharing and ‘I am safe’ messages,” the founder added.

Untapped experience for startups

What the founders had in ardour, they lacked in hardcore technical expertise.

In step with their household focus, they shared the concept with their son, whose personal background is in IT, and finally their grandson, Thomas Alexander, “who is actually driving the app and pulling it all together”.

The workforce turned to third-party builders to construct Watchful i, with the bootstrapped platform at present within the fingers of a neighborhood app designer.

Constructing the app thus far was a problem, Ken stated, likening the method to constructing your individual home: equally fulfilling and exhausting.

Even so, he inspired others like him — unlikely founders with a wealth of expertise — to think about a path like his personal.

“There’s a lot of people out there in our community whose own experience could be built into an app,” he stated.

“They may go away one thing behind of their abilities and pursuits.

“In the Western environment, we don’t put enough respect into older people and their acquisition through experience and training and of skills, some of which are very relevant in the modern world.”

This story first appeared on SmartCompany. You may learn the unique right here.

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