The division takes in ITV’s present broadcast operations and channels that are largely depending on promoting.
The talks don’t embody the corporate’s studios arm, which makes reveals comparable to I am A Celeb… Get Me Out Of Right here!
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“There can be no certainty as to the terms upon which any potential sale may be agreed or whether any transaction will take place”, an announcement by ITV to the London Inventory Alternate mentioned.
“A further announcement will be made in due course if appropriate”, it concluded.
Sky declined to remark.
Simply hours earlier, the corporate’s newest monetary outcomes confirmed it was transferring to save lots of hundreds of thousands of kilos because of an promoting slowdown.
ITV reported delays to some programmes over the approaching months to save lots of prices because of this.
It predicted a 9% decline in advert revenues throughout 2025, with the latest tendencies being blamed on advertisers pulling again on spending in anticipation of the chancellor’s price range later this month.
It’s understood {that a} potential deal between Sky and ITV would search to create a bigger, extra enticing proposition for advertisers within the UK streaming sphere via a concentrate on UK audiences.
ITV has lengthy been the topic of takeover hypothesis.
French media group Banijay was additionally reported to have held discussions a few potential supply for ITV’s studio enterprise or a full takeover.
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