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ActivePipe is an electronic mail advertising answer for the actual property trade.
Platforms: Browser, mobile-responsiveIdeal for: Brokerages, groups and brokers
Prime promoting factors:
• Intent-based marketing campaign templates• Recipient behavior-based automations• Dynamic itemizing advertising• Touchdown web page creation• SmartSend marketing campaign stream
Prime concern(s):
Primarily, that some aspiring customers could really feel compelled to modify over to different elements of the MoxiWorks ecosystem to acquire essentially the most worth, hindering adoption.
What it is best to know
ActivePipe helps customers construct content material primarily based on record intent (first-time patrons, traders, upsized, mortgage want, vendor, and so forth.) and, in what I feel is a recent tackle content material supply, dynamically alters the listings being despatched primarily based on the recipient’s response to them, or their standing out there.
E-mail advertising is nugatory with out proactive follow-up. In any other case, gentle your advertising finances on hearth and heat your palms. Thus, the software program permits for the short creation of touchdown pages related to each ship to ship calls to motion for itemizing appointments, contact updates, mortgage data and as one other tactic on your viewers to let you know extra about themselves.
It has a survey builder, too, and a easy system on your record’s members to categorize themselves. Are they merely curious in regards to the market? Prequalified? Downsizing? A few clicks is all it takes.
Quite a lot of what made ActivePipe nice to start with is what drove MoxiWorks to amass it, and it’s solely since been enhanced from there with quick integrations with its MoxiWorks’ sister merchandise.
I’ll add that ActivePipe, whereas straightforward and clever, is greatest left to the palms of your advertising employees.
To summarize, ActivePipe goes a great distance towards exposing the parable of the “drip campaign,” a time period I don’t like that serves to perpetuate the notion that so long as you’re sending one thing each month, it’s higher than nothing. It’s not true, so do higher within the coming yr. Be lively.
Have a know-how product you wish to focus on? E-mail Craig Rowe
Craig C. Rowe began in business actual property on the daybreak of the dot-com growth, serving to an array of economic actual property corporations fortify their on-line presence and analyze inner software program choices. He now helps brokers with know-how choices and advertising by means of reviewing software program and tech for Inman.
