A brand new guide providing a complete go-to information on product advertising and marketing has been written by skilled Kayla Medica.
The Mehdeeka Methodology goals at demystify product advertising and marketing for firms of all levels of development, offering a bridge between conventional model advertising and marketing and rising product advertising and marketing colleges of thought, to construct a model from scratch.
Kayla Medica is a advertising and marketing and startups trade veteran with almost a decade of expertise working throughout native and world manufacturers together with Perkbox, Willow, Adiona, and Monoova.
The Mehdeeka Methodology gives a transparent step-by-step information, highlighting the method required for a profitable construct and development of a product advertising and marketing perform inside current groups. It additionally goals to extra broadly educate organisations on the processes concerned with product advertising and marketing, demonstrating its worth and position in creating profitable firms.
“Perhaps the fundamental difference between this book and other marketing titles, is that it specifically deals with early-stage business questions. This isn’t some glamour story about how I helped build a specific brand with a large budget,” Medica mentioned.
“It gives methods and pointers for all advertising and marketing efforts. In the meantime for bigger firms, it gives a strong account of the product advertising and marketing fundamentals their established advertising and marketing crew is probably not conversant in however are focused on maintaining with evolutions throughout the trade.”
The Mehdeeka Methodology guide
Medica mentioned the working now as a marketing consultant throughout a number of firms, she’s seen that many giant organisations, together with well-known one, have missed some basic steps with constructing out their advertising and marketing technique.
“They’re battling fundamental questions similar to ‘who are we’, ‘who are our customers’ or ‘what do we stand for’ and that may hamper the remainder of their method and future advertising and marketing efforts,” she mentioned.
“I additionally deal with the most important query I get from nearly each marketer: How do I carry all stakeholders alongside for the journey? How do I get gross sales groups to request entrepreneurs to be a part of their workflows?”
Medica was impressed to self-publish The Mehdeeka Methodology as a shortcut to the time spent educating shoppers about advertising and marketing.
‘I’m aiming to formalise the theories and methodologies behind the method and provides any enterprise a playbook that they will use,” she mentioned.
“This book is something marketers can give to their managers and just say ‘I’m using the Mehdeeka method’.”
You should purchase a duplicate of The Mehdeeka Methodology by way of the Mehdeeka web site, Kindle, and Kobo Shops.
