A brand new guide providing a complete go-to information on product advertising and marketing has been written by professional Kayla Medica.
The Mehdeeka Technique goals at demystify product advertising and marketing for firms of all levels of development, offering a bridge between conventional model advertising and marketing and rising product advertising and marketing colleges of thought, to construct a model from scratch.
Kayla Medica is a advertising and marketing and startups business veteran with almost a decade of expertise working throughout native and world manufacturers together with Perkbox, Willow, Adiona, and Monoova.
The Mehdeeka Technique presents a transparent step-by-step information, highlighting the method required for a profitable construct and development of a product advertising and marketing operate inside present groups. It additionally goals to extra broadly educate organisations on the processes concerned with product advertising and marketing, demonstrating its worth and position in creating profitable firms.
“Perhaps the fundamental difference between this book and other marketing titles, is that it specifically deals with early-stage business questions. This isn’t some glamour story about how I helped build a specific brand with a large budget,” Medica stated.
“It gives methods and tips for all advertising and marketing efforts. In the meantime for bigger firms, it gives a strong account of the product advertising and marketing fundamentals their established advertising and marketing workforce is probably not conversant in however are serious about maintaining with evolutions inside the business.”
The Mehdeeka Technique guide
Medica stated the working now as a guide throughout a number of firms, she’s seen that many giant organisations, together with well-known one, have missed some elementary steps with constructing out their advertising and marketing technique.
“They’re fighting fundamental questions equivalent to ‘who are we’, ‘who are our customers’ or ‘what do we stand for’ and that may hamper the remainder of their method and future advertising and marketing efforts,” she stated.
“I additionally handle the largest query I get from nearly each marketer: How do I carry all stakeholders alongside for the experience? How do I get gross sales groups to request entrepreneurs to be a part of their workflows?”
Medica was impressed to self-publish The Mehdeeka Technique as a shortcut to the time spent educating purchasers about advertising and marketing.
‘I’m aiming to formalise the theories and methodologies behind the method and provides any enterprise a playbook that they’ll use,” she stated.
“This book is something marketers can give to their managers and just say ‘I’m using the Mehdeeka method’.”
You should buy a duplicate of The Mehdeeka Technique by way of the Mehdeeka web site, Kindle, and Kobo Shops.
