The businessman who constructed AJ Bell into one in every of Britain’s main retail funding platforms is investing thousands and thousands of kilos in Right here We Flo, a interval care model which goals to take away the stigma from girls’s menstrual cycles.
Fergus Lyons, an everyday co-investor with Mr Bell, ploughed an additional £1m into the enterprise, which was based by Susan Allen and Tara Chandra.
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The co-founders personal a major curiosity in Right here We Flo.
The model gained nationwide media consideration earlier this month when Chelsea Soccer Membership’s girls’s crew wore shorts marked with simulated blood, as a part of a brand new partnership with the Girls’s Tremendous League outfit.
It additionally launched a co-branded product line with the Netflix sequence Intercourse Schooling.
Right here We Flo’s merchandise, which use plant-based supplies, are offered by retailers together with Boots, Holland & Barrett, Sainsbury’s, Superdrug and Tesco.
An extra partnership is predicted to be introduced subsequent month.
“We operate in a $50bn global market traditionally called ‘sanitary protection’ or ‘sanitary hygiene’, and that alone tells you how ripe it is for disruption, both in product innovation and consumer education,” Ms Allen and Ms Chandra mentioned in a joint assertion.
“We’re here to be that change: creating products that are better for our bodies and better for the planet, while supporting people through life’s messy moments – from menstrual flows and bladder leaks to sexual wellness.”
The £3m injection from Mr Bell and Mr Lyons is for use to fund advertising and marketing and dealing capital, they added.
Final yr, Right here We Flo grew to become the second-biggest promoting intimate hygiene model on Amazon, behind Procter & Gamble’s All the time vary.
