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Michigan Post > Blog > Crypto & Web 3 > ANALYSIS: Mapping Donald Trump’s rising crypto empire
Crypto & Web 3

ANALYSIS: Mapping Donald Trump’s rising crypto empire

By Editorial Board Published May 27, 2025 9 Min Read
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ANALYSIS: Mapping Donald Trump’s rising crypto empire

Donald Trump, the president of america and convicted felon, has embraced crypto.

He’s expanded his private enterprise ventures into the business and has discovered methods to embrace it from the Oval Workplace, issuing govt orders and promising laws.

Protos has tried to summarize the varied connections between the cryptocurrency business and the president’s household. 

This raft of initiatives exhibits the willingness of the Trump household to money in on their identify.

World Liberty Monetary

World Liberty Monetary purports to be a DeFi-focused agency that has launched a stablecoin and maintains a portfolio of tokens. 

The undertaking named Donald Trump Sr. as its “chief crypto advocate” and his three sons as its “Web3 ambassadors.”

Donald Trump Jr. and Eric Trump, two of the aforementioned sons, have been beforehand implicated in an investigation of the Trump Group that resulted within the brothers receiving a ban from serving as a director or officer of any New York company for 2 years.

Moreover, DT Marks DEFI LLC, a Trump-affiliated agency, receives nearly half the tokens and 75% of sale proceeds, in addition to proudly owning 60% of WLF Holdco LLC, which has the rights to protocol income.

The most important investor within the undertaking was Justin Solar, who on the time was being focused by the Securities and Change Fee. That case has subsequently been paused, and Solar has been named as an advisor to the undertaking.

This undertaking has had solely two governance votes to date: one again in December to launch an as-yet-unlaunched AAVE occasion and a newer one to check an airdrop operate.

No votes have been held for the choice to launch a stablecoin or the varied choices to buy tokens for the World Liberty portfolio.

World Liberty Monetary itself has engaged with governance in a wierd manner, selecting to make posts that appear to be AI-generated and include factual inaccuracies. 

Moreover, reportedly, among the many issues that mattered when it got here to inclusion within the World Liberty portfolio was the undertaking’s willingness to put money into World Liberty.

World Liberty has additionally launched the USD1 stablecoin that has rapidly grown to over $2 billion in market capitalization and at the moment gives no attestation or audit to confirm its reserve.

Moreover, USD1 can be used for MGX’s funding in Binance, a agency that just lately pleaded responsible in america to cash laundering, unlicensed cash transmitting, and sanctions violations.

$TRUMP

Trump and Trump-affiliated CIC Digital LLC partnered with Battle Battle Battle LLC to concern a memecoin branded, like a lot of his companies, along with his identify.

CIC Digital LLC additionally reportedly owns a portion of Battle Battle Battle LLC. 

Filings with the Workplace of Authorities Ethics shared by Residents for Ethics present that Trump was the supervisor, president, secretary, and treasurer for CIC Digital LLC.

This memecoin at the moment has a market capitalization of roughly $2.6 billion, with 80% of the whole provide supposed for the token creators and CIC Digital LLC. 

Maybe extra importantly, it’s grow to be a approach to achieve better entry to the president, with the most important holders, together with Solar, incomes the correct to dine with the so-called “leader of the free world.”

The controversy round this pay-for-access system has slowed the development of a number of items of crypto laws that the administration promised.

$MELANIA

Melania, Donald’s third spouse, has additionally not been keen to keep away from the attraction of memecoins.

Her crew has issued a memecoin that shares her identify, and it was issued by MKT World, LLC. 

Company paperwork filed with the Florida Secretary of State identify Melania because the president of the agency that was integrated in Delaware, and it makes use of Mar-a-Lago because the mailing handle for the entity. 

This token has a market capitalization of roughly $200 million, and 60% of the whole token provide is reserved for the crew and the treasury.

Hut 8 and the American Bitcoin Company

Hut 8 is a bitcoin mining agency that partnered with Eric Trump to launch the American Bitcoin Company.

This entity will make the most of “Eric Trump’s commercial acumen, capital markets expertise, and commitment to the advancement of decentralized financial systems.”

Eric is notably one of many leaders of the Trump Group who signed reimbursement checks to Michael Cohen as a part of Trump Sr.’s hush cash funds to Stormy Daniels. 

On this transaction, “Hut 8 contributed the majority of its wholly owned ASIC miners” and “establishes American Bitcoin as a pure-play mining platform.”

Trump buying and selling playing cards

Trump’s Digital Buying and selling Playing cards are NFTs that characteristic depictions of Trump.

The tokens are issued by NFT INT LLC, which licenses Trump’s likeness from the beforehand talked about CIC Digital LLC.

The token additionally made giant purchasers eligible to spend time with Trump, promoting that they may obtain “dinner with the president at his private country club and a piece of the actual suit from his famous debate.”

For a interval, the undertaking additionally used Bitcoin Ordinals as a further promotional bonus for purchasers of those NFTs. 

Melania’s NFTs

Melania Trump and her crew have additionally launched a number of NFTs.

One in every of these, associated to “The Head of State Collection,” was accused of wash buying and selling, because the successful bid got here from the identical handle that created the public sale.

Trump’s workplace claimed on the time that the “transaction was facilitated on behalf of a third-party buyer.”

This wasn’t Melania’s solely NFT-related controversy. She additionally launched a set that appeared to inappropriately use NASA photographs. 

$DJT

Martin Shkreli, the pharmaceutical fraudster, has claimed that he collaborated with Barron Trump to launch the DJT token, which he presupposed to be an official Trump cryptocurrency.

Nevertheless, Barron’s endorsement of this token by no means got here.

Shkreli has since tried to position the blame on a minor who was supposedly involved with Barron and claimed that he had little monetary cause to be concerned, regardless of the numerous hours he spent defending the undertaking on his timeline and in X Areas.

Finally, an enormous portion of the liquidity associated to this token was pulled out in what traders described as a rug-pull.

The Trump household has additionally been keen to endorse different crypto initiatives.

Amongst these is Donald Trump Jr. selling the “Let’s Go Brandon” coin.

In a radio interview, Donald Trump Sr. was additionally keen to endorse the undertaking, stating that it “sounds good.”

Let’s Go Brandon was additionally promoted by former Trump marketing campaign supervisor Steve Bannon. 

Eric Trump additionally can’t keep away from the temptation to endorse initiatives, encouraging traders that it was “a great time to add $ETH. You can thank me later.”

This announcement got here shortly after World Liberty Monetary, the place Eric is a “Web3 Ambassador,” moved tons of of hundreds of thousands of {dollars} price of ether to Coinbase. 

This tweet was later edited, as the worth of ether fell, to take away the phrase “you can thank me later.”

Broadly, these varied initiatives present the willingness of the Trump household to money in on their identify utilizing cryptocurrency initiatives.

TAGGED:analysisCryptoDonaldempiregrowingMappingTrumps
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