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Reading: Aviva agrees to purchase Direct Line for £3.7bn
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Michigan Post > Blog > Business > Aviva agrees to purchase Direct Line for £3.7bn
Business

Aviva agrees to purchase Direct Line for £3.7bn

By Editorial Board Published December 23, 2024 3 Min Read
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Aviva agrees to purchase Direct Line for £3.7bn

Aviva has agreed a deal to purchase rival firm Direct Line for £3.7bn forward of a Christmas Day deadline.

The insurance coverage agency introduced the settlement with its smaller competitor a number of weeks after a £3.3bn bid was turned down in November.

A deal for the 2 companies would make them a drive in motor insurance coverage, estimated to cowl greater than 20% of the UK market.

“Aviva and Direct Line share a deep commitment to excellence in looking after customers and this will remain a top priority following the acquisition,” she added.

“The financial strength and scale of the combined group means customers will benefit from competitive pricing, an enhanced claims experience and even better service.”

The announcement was made days after controversial billionaire Elon Musk hit out at Ms Blanc’s reported method to signing off on senior appointments of white males to enhance variety.

Over the following few days, the corporate’s share value fell barely – though it was already dipping earlier than Mr Musk’s remarks.

Aviva can pay 129.7 pence in money and 0.2867 of its personal shares for every Direct Line share as a part of the takeover.

It should additionally pay as much as 5p in dividend funds per share to Direct Line shareholders, with Aviva shareholders proudly owning 87.5% of the brand new firm and Direct Line shareholders the remainder.

The merger is because of be accomplished in the midst of subsequent 12 months, after shareholders vote on the deal in March.

Direct Line has struggled in recent times and introduced final month it’ll axe 550 jobs and make cuts price £100m.

However chief govt Adam Winslow mentioned the corporate is an “excellent business, home to many well-loved insurance brands, and this year we have made fast progress on our turnaround strategy”.

“Bringing Direct Line and Aviva together offers the opportunity to create a strengthened and enlarged business,” he added.

“In a highly competitive UK general insurance marketplace, the combined entity will be very well placed to deliver for its customers.”

TAGGED:3.7bnagreesAvivabuyDirectLine
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