Binance’s assist desk has deleted what it referred to as an “excessive” response to a tweet from Limitless Labs CEO CJ Hetherington after he claimed that it tried to cost him 8% of his Limitless provide, together with $2.45 million in additional funds, to record the token on the alternate.
Hetherington, who runs Limitless on Coinbase’s Base, additionally instructed that Binance, and its favourite founders and associates, had been dumping on customers.
In its response, Binance’s assist desk fired again, calling Hetherington’s allegations “false and defamatory,” and claiming “Binance does not charge listing fees.”
Hetherington says he didn’t signal a non-disclosure settlement stopping the sharing of itemizing particulars.
It additionally referred to as his allegations of dumping “untrue and unsubstantiated,” and described his publish because the “illegal and unauthorised disclosure of confidential communications with Binance.”
Binance additionally mentioned it reserved the correct to take authorized motion towards the alleged false and defamatory claims.
Binance addresses deleted publish
Since its authentic response, Binance has posted once more to assert that it doesn’t make any cash by way of the itemizing course of, and that “100%” of mission token allocations go to customers by way of numerous advertising campaigns, resembling buying and selling occasions and “Alpha Airdrops.”
The safety deposit it demanded from Hetherington was additionally described as “a safeguard against short term exploitation” that “ensures the project team stays committed post listing.”
It famous that these deposits are returned after a mission completes its commitments.
The alternate additionally addressed the deleted publish, saying, “While we stand by our position, the way we communicated was excessive and we sincerely apologize to our users, partners, and the wider industry.”
Hetherington spurred on complaints
Hetherington was backed up by The Block co-founder Mike Dudas who claimed that he’d seen “listing proposals of the exact same nature.”
O Media CEO Jeffy Yu additionally chipped in , claiming that Binance requested for $1 million to record his token. He selected to record on a number of exchanges, together with Kraken, to which which he claims to have paid between “$100-200k on top of token supply.”
He additionally mentioned that ByBit “took fat stack of tokens plus $250k.”
Brutal day for CZ. I have not seen public opinion flip towards somebody this quick since Do Kwon.
— FatMan (@FatManTerra) October 15, 2025
Binance disputed Yu’s allegations, claiming that he was in all probability chatting with a scammer, not Binance workers. It mentioned, “We wanted to confirm that there has been no communication in question regarding your coin listing.”
Outstanding crypto dealer James Wynn sided with Binance, describing the criticism as Coinbase main a “coordinated FUD attack to try and damage CZ’s/Binance/BNB reputation.”
Rival exchanges, resembling Hyperliquid, have taken the chance to advertise their very own companies, claiming to have “no listing fee, no listing department, and no gatekeepers.”
After final weekend’s crypto crash, Hyperliquid co-founder, Jeffrey Yan, argued with former Binance CEO Changpeng Zhao concerning the exchanges’ respective talents to answer such an occasion.
Zhao wades into Binance itemizing drama
Zhao, who’s at present banned from working at Binance following a US plea deal, additionally expressed his ideas on exchanges’ itemizing processes earlier at present.
He opened by stating any tasks complaining about itemizing charges ought to merely not pay them. He additionally instructed that aggressive exchanges complaining about itemizing charges ought to set theirs to zero.
Unpopular opinion publish:
On Itemizing “Fees” (noticed this a couple of occasions not too long ago)
1. If you’re a mission complaining about itemizing airdrops or “fees” (to customers),
Do not pay it.
In case your mission is robust, exchanges will race to record your coin.
If you need to beg an alternate to record,… https://t.co/DtEMb4RdS0
— CZ 🔶 BNB (@cz_binance) October 15, 2025
Crypto “bag holders” had been advised to complain to their mission as an alternative, and he burdened that PancakeSwap doesn’t have itemizing charges.
“In a decentralized world, businesses are free to have their own business models. No one is forcing you to adopt a certain model,” Zhao mentioned, including, “If your project is strong, exchanges will race to list your coin.”
Hetherington responded by saying, “Remember guys: don’t make it real. Ignore is the best rejection.”
He has repeatedly promoted Limitless in between taking pictures at Binance and seems to have misleadingly implied that Zhao blocked him.
Others complained that, primarily based on Zhao’s itemizing logic, Hyperliquid’s token ought to already be listed. Others identified that this might seemingly by no means occur since Hyperliquid is a competitor.
