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Reading: Boohoo’s Debenhams renaming in danger amid Ashley row
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Michigan Post > Blog > Business > Boohoo’s Debenhams renaming in danger amid Ashley row
Business

Boohoo’s Debenhams renaming in danger amid Ashley row

By Editorial Board Published March 27, 2025 2 Min Read
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Boohoo’s Debenhams renaming in danger amid Ashley row

Makes an attempt by Boohoo Group, the net vogue retailer, to alter its London-listed holding firm’s title to Debenhams have been on a knife-edge on Thursday night after the retail billionaire Mike Ashley moved to dam the proposal.

Jersey-incorporated Boohoo wants two-thirds of voting shareholders to approve the decision at a normal assembly scheduled to happen on Friday morning.

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Metropolis sources mentioned on Thursday night that the vote appeared “incredibly tight”.

If it fails to safe the required majority, Boohoo can be compelled to retain its present plc title – which one supply described as “a technicality”.

Boohoo already owns and operates the Debenhams model, which collapsed into administration in the course of the COVID pandemic and which the corporate says has been remodeled right into a profitable on-line market mannequin.

Frasers and Boohoo have been at loggerheads for months, with Mr Ashley making an attempt, and failing, to get himself appointed to his rival’s board.

He has accused Boohoo of “gross mismanagement”, pointing to the collapse in its share value over the past 5 years.

In return, Boohoo has argued that Mr Ashley is in search of to realize management of the corporate with out making a traditional takeover supply, and that appointing him as a director can be untenable.

Boohoo has agreed to nominate an alternate, impartial candidate as a consultant of its greatest shareholder as an alternative.

Frasers and Boohoo declined to remark.

TAGGED:AshleyBoohoosDebenhamsrenamingriskrow
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