The non-public fairness large EQT Companions is exploring a suggestion to purchase the promoter of the World Rally Championship (WRC) as an public sale valuing the enterprise at near £500m lastly will get off the beginning grid.
Each sequence are sanctioned by the FIA, world motorsport’s governing physique.
WRC Promoter is owned by the Austrian drinks behemoth Purple Bull and KW25, a German funding firm.
After 5 rounds of the 2025 WRC sequence, the championship standings are headed by British driver Elfyn Evans.
The following race takes place in northern Sardinia, Italy, later this week.
EQT has not been among the many non-public fairness trade’s most prolific investor in sports-related belongings, however in current months it has intensified its curiosity within the sector.
It not too long ago took a stake in Baller League, a six-a-side soccer format which counts Gary Lineker amongst its backers, and was one of many bidders in public sale of the business rights to Germany’s Bundesliga in 2023.
A spokesman for EQT declined to remark.
