With the partnership, the businesses have launched their first collectively branded quarterly luxurious market report, and Century 21 brokers will obtain entry to The Institute’s member advantages.
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Century 21 Actual Property and The Institute for Luxurious Dwelling Advertising and marketing have launched a brand new collaboration and are kicking issues off with their first collectively branded quarterly luxurious market report, the businesses introduced on Thursday.
With the partnership, Century 21 affiliated brokers will obtain entry to The Institute for Luxurious Dwelling Advertising and marketing member advantages, together with entry to luxurious programs, native market stories, wealth insights and advertising and marketing instruments.
“The idea of luxury real estate continues to evolve for today’s affluent buyers — it is not limited to a specific price point, but more of a mindset and lifestyle they are looking to attain,” Tori Keichinger, vice chairman and head of promoting for Century 21 Actual Property, mentioned in a press release.
“Understanding the trends that shape this sector will be key to helping agents guide clients to make informed decisions along their real estate journeys. We couldn’t think of a more perfect collaborator than The Institute for Luxury Home Marketing to help agents affiliated with the Century 21 brand do just that as they continue to expand their businesses into the luxury sector.”
As a part of the partnership and Century 21’s lately expanded High quality Houses & Property program, Century 21 and The Institute may also be co-hosting a number of live-streamed programs all year long led by prime luxurious brokers Sarah Gunnip of Century 21 Mike Bowman, Inc. and Laura Heigl of Century 21 Scheetz. The co-branded report, which in earlier iterations The Institute launched every quarter, will likely be collectively launched by the businesses at the very least by means of the top of the 12 months, the businesses instructed Inman.
“We are very excited to forge this new relationship with the Century 21 brand,” Diana Weir, head of The Institute for Luxurious Dwelling Advertising and marketing, mentioned in a press release. “Not only are they providing their affiliated agents access to the latest data on the luxury market, but we’ll be working together to provide them with The Institute’s best-in-class courses and luxury agent tools, all delivered by Century 21 network leaders.”
Q1 luxurious market highlights
The primary quarter of 2025 confirmed constructive momentum within the luxurious house, in accordance with Century 21 and The Institute’s report, which tracked closed luxurious gross sales in North America from January 2025 by means of the top of March 2025. March ended with rising gross sales and stock charges with lively engagement from patrons and sellers alike.
Stock of luxurious single-family properties was up 26.3 % in comparison with the earlier 12 months, and stock of luxurious condos and townhouses was up 27.3 % 12 months over 12 months. The present median worth threshold for luxurious single-family properties is $900,000 and for hooked up properties, $700,000, in accordance with The Institute.
Gross sales of luxurious single-family properties had been up 9.4 % 12 months over 12 months and up 2.4 % 12 months over 12 months for condos and townhomes.
Actions by luxurious patrons throughout the first quarter additionally signaled choices based mostly on way of life selections, the report mentioned, with millennials and Gen X patrons rising in quantity in comparison with earlier years. “Rather than speculative flips or short-term gains, most transactions were anchored in long-term goals such as relocation, upsizing or the acquisition of secondary homes,” the report mentioned.
New development continues to be barely behind pre-2008 charges, however components like inhabitants development, wealth migration and different demographic shifts have helped maintain luxurious demand, the report mentioned. Though components like rates of interest, geopolitical actions, the financial system and extra could impression the market in months to come back, the posh market is poised for relative stability, in accordance with Century 21 and The Institute’s report.
“Luxury real estate remains a preferred hedge against economic volatility and inflation, with many high-net-worth individuals viewing property as a core component of their portfolio,” the report says. “As confidence grows and supply improves, the market appears well-positioned to absorb short-term shocks and continue its upward trajectory.”
View the complete Q1 2025 Luxurious Market Report right here.
E mail Lillian Dickerson
