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Reading: Cadbury ‘disillusioned’ after shedding royal warrant it has held since 1854
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Michigan Post > Blog > Business > Cadbury ‘disillusioned’ after shedding royal warrant it has held since 1854
Business

Cadbury ‘disillusioned’ after shedding royal warrant it has held since 1854

By Editorial Board Published December 23, 2024 2 Min Read
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Cadbury ‘disillusioned’ after shedding royal warrant it has held since 1854

Cadbury says it’s “disappointed” after shedding its royal warrant after 170 years.

The chocolate maker behind festive favourites equivalent to Heroes and Dairy Milk is among the many manufacturers which have had their warrants withdrawn beneath King Charles.

The event was reported in a listing revealed by Buckingham Palace’s Royal Warrant Holders Affiliation.

Warrants are granted as a particular mark of recognition to individuals or corporations who’ve repeatedly equipped items or companies to the royal family.

Cadbury was first granted the warrant in 1854.

Unilever, which owns client manufacturers Dove and Lipton, was additionally stripped of its warrant.

It comes after the King was urged by marketing campaign group B4Ukraine to take warrants from corporations “still operating in Russia” after the invasion of Ukraine.

B4Ukraine named Mondelez, which owns Cadbury, and Unilever, in its marketing campaign.

A Mondelez Worldwide spokesperson mentioned: “Whilst we are disappointed to be one of hundreds of other businesses and brands in the UK to not have a new warrant awarded, we are proud to have previously held one, and we fully respect the decision.”

A Unilever spokesperson mentioned: “We are very proud of the long history our brands have supplying the royal household and of the warrants they have been awarded during this time, most recently by Her Majesty Queen Elizabeth II.

“The granting of royal warrants is a matter for the royal family.”

TAGGED:CadburydisappointedheldlosingRoyalwarrant
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