The UEFA Champions League has entered the quarter-final phases, and the remaining eight groups preventing it out for the well-known previous trophy are all repping crypto firms.
The likes of Arsenal, Aston Villa, PSG, and Inter Milan have all inked a take care of Socios.com, whereas crypto exchanges Coinbase and Bitpanda are sponsoring Borussia Dortmund and Bayern Munich, respectively.
On Tuesday, Arsenal beat Actual Madrid 3-0, knocking them out of the league. Liverpool additionally exited the event after shedding a penalty shootout 4-1 to PSG on March 11. Tonight, at 5pm ET, you’ll have the ability to catch Barcelona in opposition to Borussia Dortmund and PSG versus Aston Villa.
Right here’s a chart of the remaining groups and the crypto sponsors you’ll see throughout the quarter-finals. You may as well take a look at the crypto sponsors throughout your entire roster of groups beneath.
This event was beforehand sponsored by crypto alternate crypto.com, which was the Champions League’s first-ever official crypto sponsor. Moreover, 23 of the 36 collaborating groups on this 12 months’s cup have some form of crypto sponsorship.
These collaborations embody buying and selling web sites, crypto exchanges, and fan token platforms. Crypto.com’s scrapped 2022 sponsorship take care of UEFA was value $495 million, however this 12 months’s sponsorship prices stay undisclosed.
Earlier analysis from Protos indicated that soccer is among the hottest sports activities for crypto corporations to sponsor, together with motorsports and eSports.
