The concern of by accident shopping for counterfeit magnificence merchandise on-line is a continuing concern for magnificence lovers. However Chanel Magnificence is making it simpler to buy with confidence. The luxurious model has launched a brand new e-logo, a digital seal of authenticity that can seem on approved retailers’ web sites, so that you could be positive your high-end make-up and perfume purchases from the famed luxe label are the true deal.
“This e-logo allows consumers to easily identify whether Chanel cosmetics are being sold by authorized partners, thus ensuring that they are buying authentic products that comply with all quality standards,” Chanel stated in a press release to WWD. That stated, if the retailer you’re procuring from doesn’t show a spherical emblem with “Chanel” and “Authorized Retailer” written in capitalized, white just like the one under you would possibly need to rethink your buy.
Chanel
Although Chanel’s web site makes it clear that “Only products purchased in a CHANEL boutique or in an authorized CHANEL retailer are guaranteed to be authentic,” recognizing fakes isn’t at all times straightforward. That’s the place the brand new e-logo is available in. It isn’t only a image of authenticity; it’s additionally legally protected as a registered trademark.
Counterfeit magnificence has been a long-standing business problem; one which’s tough to regulate. As David Krzypow, vp of promoting at Moroccanoil, informed Beauty in 2015, “When you’re buying merchandise outdoors of a model’s provide chain, the authenticity, security and effectiveness of the merchandise can’t be assured.
That will help you store with confidence, we’ve rounded up a choice of Chanel Magnificence bestsellers under which are the true deal.
Store Chanel Bestsellers
Chanel Le Rouge Duo Extremely Tenue Ultrawear Liquid Lip Color
BUY NOW – $50
