This yr’s UEFA Champions League is, if sponsor numbers are something to go by, the match’s most crypto-friendly iteration but.
Certainly, the 2025/26 version of membership soccer’s most prestigious competitors boasts 48 crypto sponsorships, a rise of virtually 30% over final yr.
Of the 36 collaborating golf equipment, there are 24 with at the very least one crypto sponsor. Not solely that, crypto trade Crypto.com is sponsoring the league outright after signing a three-year partnership deal that will even see it sponsor UEFA’s Tremendous League.
The worth of this deal wasn’t revealed however in 2022, a deliberate sponsorship between UEFA and Crypto.com was price nearly $500M.
Mastercard can be sponsoring the competitors, with the funds agency rolling out crypto-friendly playing cards for exchanges Binance, Nexo, and Gemini. Mastercard can be within the last phases of buying crypto infrastructure agency Zerohash for as much as $2 billion.
Right here’s a chart of all of the groups and crypto sponsors you possibly can see on this yr’s Champions League.
Of the 36 collaborating golf equipment, there are 24 with at the very least one crypto sponsor.
UEFA hit with format theft lawsuit
The likes of Arsenal, PSG, and Bayern are main the present league section, whereas Ajax, Kairat, and Villarreal are trailing on the backside of the desk.
The Champions League league section started in mid-September and runs till January 28 earlier than the knockout phases start.
Nonetheless, the season hasn’t been clean crusing thus far for UEFA. The group was hit with a lawsuit in October that seeks $23 million over the alleged theft of the competitors’s format.
Spanish membership Actual Madrid can be pursuing “substantial damages” attributable to UEFA after the soccer physique misplaced a court docket attraction agains a earlier ruling that discovered it was gatekeeping the European Tremendous League with anti-competitive habits.
