The finale of Method 1’s (F1) 2025 season is nearly upon us, and when the subsequent champion is topped in Abu Dhabi on Sunday, it would carry down the curtain on a contest that’s seen an array of crypto sponsors on show.
In complete, there have been 12 F1 staff crypto sponsorships throughout the board this yr, incuding crypto exchanges, NFT tokens, and crypto casinos.
F1 staff Kick Sauber, backed by CoinPayments, Stake, Libertex and LBX, boasted essentially the most sponsorships, whereas big-name exchanges Binance, Kraken, Coinbase, and OKX backed the Alpine, Williams, Aston Martin, and McLaren groups, respectively.
Right here’s a chart of all of the F1 groups and their crypto sponsors from this season.
Exterior of particular person staff partnerships, crypto trade Crypto.com is that this season’s sponsor. It signed a five-year take care of Method 1 in 2021 value over $100 million.
This deal was later renewed and prolonged to 2030.
Mercedes, Racing Bulls, and Ferrari haven’t linked up with any crypto companies this yr, nevertheless, Ferrari has signed a multi-year sponsorship take care of BingX that begins in 2026.
Sponsorships showing on F1 automobiles, often called “sponsorship liveries,” didn’t make an look till the late ’60s. Earlier than this, F1 automobiles have been simply designed with nationwide racing colors.
The primary sponsorship to look on a automobile could be the gold, orange, and brown colors of the Gunston cigarette firm.
