Drugstore mascara is in a lane of its personal. Whereas it’s true that drugstore make-up has developed through the years, changing into extra inclusive and revolutionary, the tubes of mascara discovered at CVS and Walmart have constantly delivered. However that hasn’t stopped manufacturers like CoverGirl from pushing the envelope. Its newest assortment, the Eye Enhancer Wrap Mascara ($13), formally launched in the present day and is rapidly taking off within the magnificence neighborhood.
CoverGirl is not any stranger to viral fame. Should you’re of a sure age, you in all probability recall the hysteria Lash Blast brought on when it launched. The unique chubby orange tube was the middle of many YouTube movies and the subject of magnificence boards throughout the web. Because the model’s first tubing mascara, the Eye Enhancer Wrap Mascara is poised to do the identical. On TikTok, followers are sharing a well-recognized reward whereas exhibiting off the lash-extension-like outcomes.
Tubing know-how has utterly modified the mascara class. As an alternative of coating the lashes with inky pigments vulnerable to clumping and smudging, tubing formulation wrap every lash with washable tubes that add size and quantity. Nonetheless, they’re largest promoting level is longevity. The tubes are designed to final and might simply be eliminated with little effort.
Whereas this innovation is way from new, CoverGirl’s mascara affords one thing distinctive. The tapered brush options tiny combs that glide by way of and separate lashes, guaranteeing they’re evenly coated. The method is available in three daring shades—black, espresso and midnight—and is formulated to be sweat-proof and waterproof.
Affordability and efficiency are the pillars that’ve made drugstore mascaras beloved. CoverGirl’s Eye Enhancer Wrap Mascara sticks to that ethos, delivering lengthy and lifted lashes beneath ten {dollars}. The total assortment is now out there at CoverGirl.com, Goal and different mass-market and drugstore retailers nationwide for $13. Followers may snag a tube of their favourite coloration on the TikTok store.
Store CoverGirl’s New Tubing Mascara 
CoverGirl Eye Enhancer Wrap Mascara
