AI manufacturing studio Particle6 has ruffled feathers in Hollywood by unveiling Tilly Norwood – a 20-something actress created by synthetic intelligence.
AI leisure is “developing as a completely separate genre”, she mentioned, including: “And that’s where Tilly is meant to stay. She’s meant to stay in the AI genre and be a star in that.”
“I don’t want her to take real actors’ jobs,” she continued. “I wanted to have her own creative path.”
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Norwood has been labelled “really, really scary” by Mary Poppins Returns star Emily Blunt, whereas the US actors’ union SAG-AFTRA mentioned in an announcement: “Tilly Norwood is not an actor, it’s a character generated by a computer program that was trained on the work of countless professional performers – without permission or compensation.”
Responding to the criticism, Ms Van der Velden argued that Hollywood is “going to have to learn how to work with [AI] going forward”.
“We can’t stop it,” she mentioned. “If we put our head in the sand, then our jobs will be gone. However, instead, if we learn how to use these tools, if we use it going forward, especially in Britain, we can be that creative powerhouse.”
Ms Van der Velden mentioned her studio has already helped a lot of tasks that have been struggling because of finances constraints.
