The world of magnificence is due for a serious shakeup, and this summer season’s prime make-up tendencies are the place it’s going to occur. Due to Kevyn Aucoin’s director of artistry and make-up, Drita Paljevic, you’ll be able to go daring, expressive and (in fact) glowy with the most well liked tendencies of the season.
The Professional Photograph Courtesy of Drita Paljevic
Drita Paljevic has had her finger on the heartbeat of magnificence for over 20 years, from behind the wonder counter to behind the scenes at main runway reveals. Since 2008, she’s been a member of Kevyn Aucoin’s iconic crew of grasp make-up artists, and now serves as the top make-up artist for the model.
Prime Magnificence Developments of the Summer season
Nowadays, there’s no scarcity of magnificence tendencies to fall in love with, however there are a number of which might be main the pack this season.
Full Glam Makes a A lot-Wanted Comeback
After years of “clean girl” and “no-makeup makeup” tendencies, the tides are lastly turning again in the direction of extra vibrant and glamorous appears. However that doesn’t imply we’re going again to carving out our brows and contouring to the gods.
“Full glam is officially back, but not in the heavy-handed, 2017 YouTube tutorials way,” Paljevic explains. “The updated 2025 full glam is all about creating a seamless look, without piling on products.”
And because the summer season warmth makes itself formally recognized, you’ll need to regulate your utility to keep up a full beat that lasts all day.
“The pro MUA secret? Working in thin layers and gradually building coverage for a more refined finish,” Paljevic says. “Especially during the hot summer months, long-wear, high-performance makeup is essential when you want your makeup to last. Enter expressive, creative looks that can actually last from day to night.”
Satin Pores and skin Is In
“The viral K-Beauty ‘glass skin’ is beautiful in theory, but not always the most practical for long wear,” Paljevic explains. “When the skin is too dewy, it looks stunning at first, but tends to break down, especially on a warm summer night.”
So, what’s the answer?
“Satin skin takes the glow of glass skin, but gives it staying power, thanks to strategic use of setting powders and sprays,” she says. “The result? A new wave of hydrated skin that doesn’t look wet or shiny, just even, smooth and luminous.”
Blur the (Lip) Line 
“While some brands are launching new ‘lip blurring’ products, all you really need is the lip liner you already own,” Palkevic says. “Inspired by French makeup trends, use a lip liner and a small brush to gently blur the edges. Our Unforgettable Lip Definer ($25) is dual-ended, making it perfect for this technique.”
Whereas precision was the secret for lip liners, the impact we’re going for right here is extra like a smooth ombré.
“Softening the edges creates a more relaxed, natural look,” she explains. “If you like to overline, concentrate it in the center of the top and bottom lips. Using a brown or taupe shade is even better to create a subtle, natural contour.”
