From hashtags to hauntingly good occasion advertising, coach Bernice Ross shares methods to seize Halloween hijinks in your market and share them on Instagram to provide your corporation a lift.
Have you ever ever thought of how you might use Instagram at Halloween to generate a number of web page views, have enjoyable interacting together with your neighbors, whereas additionally reminding your followers that you simply’re the go-to knowledgeable in your space for actual property? Over and past the costumes, sweet and spooky decorations, right here’s how one can capitalize on this golden alternative to develop and strengthen your corporation.
Highlight the very best Halloween decor in your market space
Whereas not each neighborhood goes all out for Halloween, for those who do enterprise in an space that does, make the most of the chance. From creepy graveyards to elaborate gentle shows, Halloween tends to deliver out the interior designer in many householders. That is the right alternative so that you can seize these moments and have interaction together with your followers.
The best way to make it occur:
Spend a couple of hours driving via your market space, and {photograph} houses that showcase essentially the most inventive and/or uncommon Halloween decorations.
Subsequent, determine your high three to 5 houses and put up the pictures in your social media channels — Instagram, Fb, Twitter or Threads for those who’re energetic on these websites. You may as well divide these into a number of classes comparable to “scariest,” “funniest,” “craziest pumpkins,” and so forth.
Encourage your viewers to vote on their favourite show by liking or commenting on the pictures.
This technique not solely helps interact your viewers, however it additionally positions you as somebody who’s linked together with your group. Showcasing these houses lets you stand out from the competitors whereas additionally demonstrating your data about that makes native neighborhoods you serve distinctive.
Right here’s an instance of a house workplace embellished for a Halloween occasion. You possibly can title your Halloween put up: “Death by Meeting.”
If you wish to actually kick it up a notch, supply a present card or another reward to the householders with the best-decorated houses.
Caveat about photographing private residences courtesy of ChatGPT
“You can generally take and post a photo of a house from a public space without the owner’s consent, as there’s no expectation of privacy for what’s visible from public areas such as streets and sidewalks. However, laws vary by location, and stricter privacy rules may apply in some areas. If the photo is for commercial use, such as promoting your business, you may need the owner’s consent or a property release,” based on ChatGPT.
“It’s also good practice to respect privacy, avoid showing personal identifiers like car details or addresses, and consider blurring identifiable information to prevent any concerns.”
Go to a neighborhood pumpkin patch
Few issues are extra iconic throughout Halloween than pumpkins. Whether or not it’s pumpkin carving, adorning or baking, they’re in all places throughout this season.
The best way to make it occur:
Go to a neighborhood pumpkin patch, and take photos of the most important, strangest or funniest pumpkins you will discover.
Put up these on Instagram in addition to your different social media websites, and ask your followers: “Which pumpkin do you think weighs the most?” or “What kind of funny face would you draw on this pumpkin?” You may as well ask your followers to vote for his or her favourite pumpkin.
Subsequent, do a follow-up put up with the outcomes or perhaps a video displaying the official weigh-in or the pumpkin after it was carved or embellished. This continued engagement encourages your viewers to return again for extra.
Host a pumpkin pie or pumpkin latte open home
A tried-and-true technique for making your open homes extra memorable is internet hosting a Halloween-themed open home. Ensure you have Halloween-themed plates, napkins and cups.
In the event you’re an amazing baker, create Halloween-themed desserts and put up these pictures. Share the addresses and the time of any open homes you’re holding in addition to what you’ll be serving. It’s a good way to entice guests to drop by your open home.
Keep in mind the outdated adage, “If you feed them, they will come.”
The best way to make it occur:
Announce your open home on Instagram and your different social media platforms with a enjoyable graphic or a fast video of you displaying your seasonal treats. You should definitely say that you simply’ll offer pumpkin pie or pumpkin lattes to those that cease by.
Encourage attendees to take pictures of their treats, the home and even their costumes (for those who’re asking folks to put on them). Provide a hashtag to your occasion, comparable to #HalloweenHouseTour or #PumpkinOpenHouse.
You possibly can additionally put collectively mini luggage of Halloween goodies they will take dwelling.
The purpose right here is to create an expertise that folks will affiliate together with your model. You’re not simply displaying them a home, you’re making a enjoyable occasion that they may affiliate with you, even when they don’t keep in mind the small print about the home.
Host a pumpkin adorning occasion for teenagers
Constructing relationships with previous shoppers is essential to rising your actual property enterprise. Halloween is the best time to host a family-friendly occasion comparable to a pumpkin adorning occasion, a make-up artist to provide the youngsters the right face they need for Halloween, or a Halloween-themed photograph sales space. Websites like Gigsalad can assist you determine distributors to make your occasion actually particular.
It is a nice technique to present your appreciation for previous shoppers whereas encouraging new enterprise via phrase of mouth by sharing photos of the occasion.
The best way to make it occur:
Attain out to your previous shoppers, and invite them to deliver their youngsters to a pumpkin adorning occasion. You’ll present the pumpkins, easy-to-use adorning supplies (no sharp carving instruments) and Halloween-themed snacks.
Seize the occasion via pictures and quick movies that you simply put up throughout the social media websites the place you at the moment interact. All the time make sure to ask for permission to share any pictures or movies in your social media accounts. A fair higher concept, nevertheless, is to share the hyperlink with the mother and father to allow them to put up the youngsters’s pictures or movies to their very own social media websites.
Internet hosting a low-key, enjoyable occasion for previous shoppers retains your title high of thoughts and strengthens your private connection whereas additionally fostering goodwill. Individuals are extra more likely to refer a good friend after they really feel appreciated.
In case your occasion is a hit, deliver it again larger and even higher subsequent 12 months. Your shoppers will come to look ahead to it yearly, and it’ll strengthen your model’s connection inside your group.
Use extremely clickable hashtags in your posts to generate much more site visitors
Probably the most highly effective methods to generate extra site visitors to your Instagram posts is to make use of hashtags. Once I requested ChatGPT for the “10 most highly clickable hashtags Realtors can use to promote their Halloween marketing events,” it got here up with the next checklist:
#HalloweenOpenHouse
Combines the vacation theme with actual property and is ideal for seasonal open homes.
#SpookyHomeTours
Provides a enjoyable twist to digital or in-person dwelling excursions.
#TrickOrTreatYourNewHome
A catchy play on phrases that connects Halloween to homebuying.
#HauntedHouseHunting
A intelligent technique to interact potential patrons with themed property excursions.
#BooToBuy
Quick, enjoyable and ties the spooky season with the thought of shopping for a house.
#FrighteninglyGoodDeals
Preferrred for selling particular provides or reductions round Halloween.
#GhostlyGoodHomes
A enjoyable and seasonal hashtag for showcasing houses.
#HalloweenInRealEstate
Broad hashtag that captures Halloween-themed actual property advertising.
#YourNewHaunt
Playfully ties discovering a brand new dwelling to the thought of a haunted home.
#TrickOrTreatYourDreamHome
Nice for selling listings as potential dream houses through the spooky season.
In the end, Halloween isn’t nearly sweet and costumes — it’s about connecting together with your group and sharing the vacation enjoyable. While you do it proper, your Instagram feed received’t simply be filled with likes and feedback; will probably be filled with potential shoppers and new leads as nicely.
Bernice Ross, president and CEO of BrokerageUP and RealEstateCoach.com, and the founding father of RealEstateWealthForWomen.com is a nationwide speaker, writer and coach with over 1,500 printed articles.
