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Reading: 'Drive Sober or Get Pulled Over' marketing campaign underway for upcoming vacation
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Michigan Post > Blog > Michigan > 'Drive Sober or Get Pulled Over' marketing campaign underway for upcoming vacation
Michigan

'Drive Sober or Get Pulled Over' marketing campaign underway for upcoming vacation

By Editorial Board Published August 13, 2025 2 Min Read
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'Drive Sober or Get Pulled Over' marketing campaign underway for upcoming vacation

LANSING, Mich. (WLNS)– The Drive Sober or Get Pulled Over marketing campaign begins this week forward of Labor Day, and the Michigan State Police are reminding residents to drive safely in the course of the busy vacation.

The marketing campaign will run from August 15 to September 1.

MSP reviews in the course of the Labor Day vacation weekends from 2019 to 2023, there have been a complete of 44 driver fatalities in site visitors crashes in Michigan.

In that report, 43.2% of the drivers killed had been alcohol and/or drug-impaired, in accordance with the College of Michigan Transportation Analysis Institute (UMTRI).

“Getting behind the wheel of a vehicle after you’ve been drinking or taking drugs endangers you, your passengers and everyone else on the road,” mentioned Alicia Sledge, director of the Michigan Workplace of Freeway Security Planning (OHSP) in a information launch despatched to six Information.

“We are encouraging people to make the right choice and find a sober ride home if they plan on consuming substances that impair driving abilities.”

MSP reported notable crash knowledge in 2023:

General, there have been 8,817 alcohol-involved crashes (with 297 fatalities) and a couple of,250 drug-involved crashes (with 256 fatalities). The 297 alcohol-involved fatalities accounted for 27.1 % of the entire variety of folks killed (1,095).

Whereas “Had Been Drinking” (HBD) harm crashes had been highest in each June and July in 2023 (342 every), the best variety of HBD deadly crashes (40) occurred in August.

There have been 1,589 (18.2 %) consuming drivers in crashes who had been aged 24 or youthful.

Throughout the marketing campaign, troopers and law enforcement officials shall be ‘looking out’ on Michigan roads for folks beneath the affect. MSP says in our state, it’s unlawful to drive with a blood alcohol focus (BAC) of .08 or greater, though drivers might be arrested at any BAC stage if an officer believes they’re impaired.

TAGGED:039DrivecampaignholidayOver039pulledSoberunderwayupcoming
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