X proprietor Elon Musk is eradicating daring textual content from posts showing on individuals’s timelines as a result of his “eyes are bleeding”, based on a brand new submit.
“Due to immediate and excessive use of bold font on X, it will be removed from view in the main timeline,” he wrote in a submit on Tuesday.
Customers should “click on post details” to see something in daring, based on Mr Musk.
He additionally mentioned italics and “any other formatting” can be faraway from timelines, because the formatting choices had been “being abused for engagement farming”.
The announcement appeared to go down properly with Mr Musk’s followers, with one individual saying: “Glad to hear this. It was really diluting the timeline.”
Engagement farmers have been in Mr Musk’s crosshairs for months.
The time period refers to accounts that get inflated social media engagement by manipulating customers to click on on their content material with out providing a lot worth in return.
In April, the X proprietor mentioned he would “suspend” and “trace to source” accounts discovered to be engagement farming, though he did not give many particulars on how.
For the reason that introduction of daring and different textual content formatting choices in April 2023, they have been used to seize much more consideration by customers making an attempt to earn money from individuals clicking on their posts.
“It’s frustrating when formatting is overused just for attention. It makes the content harder to read and enjoy,” mentioned an X consumer in response to Mr Musk’s announcement.
Daring posts had been nonetheless showing in important timelines when this text was revealed.