Etihad’s chief government has denied the suggestion it could have paid an excessive amount of for its sponsorship of Manchester Metropolis as a way to assist the crew.
It comes as Manchester Metropolis this week tried to assert victory in a case in opposition to the Premier League over the legality of guidelines governing how a lot it will probably earn from sponsors linked to their Abu Dhabi homeowners.
Central to the case was Metropolis, in 2023, putting a extra profitable extension of its shirt and stadium naming rights.
Etihad is finally owned by the Abu Dhabi authorities by the wealth fund ADQ.
“We have an amazing governance in Etihad. The mandate we have from our shareholders is very clear: deliver extraordinary customer experience and at the same time deliver an airline that is financially viable.”
Etihad’s boss added: “If we don’t engage in transactions at the market level, the returns don’t come; so absolutely, yes, it’s market-based.
“It is numerous negotiations that go on. And we get nice returns from all these sponsorship contracts we now have.”
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The Etihad boss stated the Man Metropolis deal provides the agency world publicity
The airline boss stated the Manchester Metropolis deal “brings us global exposure” because of the membership’s enormous success.
He stated the first consideration for business tie-ups is return on funding and permitting the corporate to “tap into different segments of customers”.
Etihad additionally sponsors groups together with the IPL cricket facet Chennai Tremendous Kings and LaLiga crew Girona FC.
The Premier League additionally sought to assert victory after this week’s tribunal, which was ruling on Related Social gathering Transactions (APT) guidelines.
“Associated parties” are corporations or individuals who have a major curiosity in a membership, financially or in any other case.
Evaluation: Neither Man Metropolis nor the Premier League decisively received this spherical – however one other showdown awaits
The Premier League requires any membership to run dealings with related events previous them to determine if the transaction “represent a fair market value” and isn’t extreme.
The league stated it believed the three judges had “endorsed the overall objectives, framework and decision-making of the APT system”.
That conclusion was disputed by Manchester Metropolis legal professionals who referred to as it “misleading” in a letter to the opposite 19 Premier League sides.
