Rick Guerrero interviews mortgage professional and social media professional Kayla Kallender concerning the impression social media advertising and marketing can have in rising a enterprise.
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In a latest episode of my podcast, I had the pleasure of talking with Kayla Kallender, a extremely profitable mortgage skilled from Fargo, North Dakota.
We bonded over our shared love for canines and rapidly dove right into a wealthy dialogue about how social media, collaboration, and genuine relationships are driving enterprise development in in the present day’s actual property trade.
Why Realtors ought to watch this episode
In case you’re trying to elevate your small business and join with the appropriate individuals, this podcast is for you. Kallender and I share how we’ve constructed profitable careers by utilizing social media to community, join and collaborate with like-minded professionals.
This episode is full of actionable insights on find out how to develop your small business by leveraging social platforms and creating real relationships with shoppers and companions.
Right here’s why it’s best to tune in:
Develop your community past geographical boundaries
Social media lets you join with individuals throughout the nation (and past) who might help you stage up. Kallender and I talk about how we’ve each used platforms like Instagram to type significant, skilled relationships which have propelled our companies ahead.
Favor collaboration over competitors
Actual property can usually really feel aggressive, however Kallender emphasizes the significance of collaboration. By sharing sources, concepts, and techniques with others within the trade, we are able to all develop collectively. In actual fact, Kallender and I commonly share movies, suggestions, and insights to assist one another keep sharp and revolutionary.
Lean into the ability of authenticity
Kallender and I additionally dive into the worth of being genuine on social media. Individuals are drawn to real people, and by displaying up as your true self, you’ll entice shoppers and companions who resonate together with your values.
Takeaways that will help you develop your small business
Interact, don’t simply put up
We mentioned how engagement—liking, commenting and sharing—can usually be extra highly effective than merely posting. Participating with others’ content material builds relationships and retains you high of thoughts once they want a realtor or mortgage skilled.
Use video to teach
Kallender shared a narrative about how I helped her enhance her video modifying, and the way video content material could be a game-changer for educating shoppers and companions. Whether or not it’s by means of reels, tales, or dwell movies, displaying up persistently with beneficial content material will assist set up you as an professional in your subject.
Construct relationships with function
It’s not nearly increasing your follower depend. We each emphasize the significance of constructing actual, significant relationships with the individuals in your community. Whether or not it’s by means of sharing insights, providing assist, or just celebrating others’ successes, these relationships will drive long-term enterprise development.
Sensible suggestions for Realtors
Ask for referrals creatively: In case you’re assembly with a realtor companion, don’t simply ask for referrals—be particular. Ask them to attach you with three to 5 different realtors who’re as pushed as they’re. This not solely boosts your possibilities of getting referrals but in addition deepens your relationships together with your present companions.
Don’t be afraid to shed associates: As Kallender and I mentioned, it’s okay to let go of friendships that now not serve your present season of life. Deal with surrounding your self with individuals who elevate you up and enable you to develop each personally and professionally.
Personalize your method: When connecting with new companions or shoppers, make it private. Keep away from the cookie-cutter “Let’s work together” method. As a substitute, attain out with real curiosity of their work and discover methods you possibly can each profit from the connection.
This episode is a must-watch for actual property professionals who need to take their enterprise to the subsequent stage by harnessing the ability of social media and genuine relationships. Whether or not you’re trying to type new partnerships, enhance your engagement, or just discover inspiration to maintain pushing ahead, this dialog with Kayla Kallender is full of insights that may enable you to develop.
By specializing in authenticity, collaboration and strategic engagement, you’ll not solely increase your small business but in addition create lasting, significant connections within the trade. So, seize your pup (when you have one), hit play, and let’s develop collectively!
Rick Guerrero is the Director of Department Gross sales and Strategic Partnerships at US Mortgage Corp. You may observe him on Instagram or join with him on LinkedIn.
