Nothing, it appears, instructions the eye of Rams followers greater than the group’s uniforms.
And on Thursday, the Rams revealed a brand new “Midnight Mode” uniform a part of the NFL’s Rivalries program.
The “near black” ensemble and helmet was designed by Nike and the Rams based mostly on the ethos that “We work hard all night to earn the spotlight,” mentioned Kathryn Kai-ling Frederick, the Rams’ chief advertising and marketing officer.
Rams quarterback Matthew Stafford within the group’s “near black” uniform.
(Los Angeles Rams)
The NFL revealed the uniforms for the NFC West and AFC East. Different divisions will be part of this system in every of the subsequent three years.
Groups will put on the uniforms for one sport every season. The Rams will debut their uniforms throughout their Nov. 16 house sport in opposition to the Seattle Seahawks.
The jersey includes a Sol, or yellow, horn on the shoulder, and white numbers that embrace small perforations that signify the outside of SoFi Stadium roof.
Rams gamers (from clockwise from left) Kyren Williams, Jared Verse and Puka Nacua wears the group’s new “rivalry” uniform. (Los Angeles Rams)
The pants embrace blue and yellow stripes. Socks are black.
The matte-finished helmet includes a full-curled yellow horn.
On Sept. 10, jerseys for Nos. 8 (Jared Verse), 9 (Matthew Stafford), 12 (Puka Nacua), 17 (Davante Adams) and 23 (Kyren Williams) will likely be obtainable for buy.
