A former British Olympic medallist has raised thousands and thousands of kilos for his digital promoting enterprise from a prolific backer of UK-based SMEs.
The deal is predicted to be formally introduced later this week.
Navigator works with manufacturers together with Method One, HSBC and L’Oreal to assist them goal shoppers extra successfully on-line.
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It connects advertisers to knowledge collected by means of airline and journey reserving platforms at a time when shoppers are more and more opting to not consent to cookies monitoring their on-line exercise.
Navigator says it has over two billion absolutely consented, first-party knowledge factors enabling manufacturers to focus on shoppers.
Mr Rowbotham described the funding as “a major milestone for Navigator”.
“It enables us to accelerate platform innovation and scale our commercial footprint to bring our technology to more travel brands through strategic partnerships,” he mentioned.
“As an Olympic athlete, I understand the value of a high-performance team that is driven towards a common goal”.
IW Capital has backed a string of corporations, together with digital therapeutics supplier Strolll and Reconome, a refurbisher of IT tools.
“Navigator is solving one of the most urgent challenges in digital marketing – how to deliver effective advertising in a world where privacy is paramount”, mentioned Charlie Lyon Carroll, funding director at IW Capital.
