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Michigan Post > Blog > Tech / Science > From AI Barbie to ‘Ghiblification’ – how ChatGPT’s picture generator put ‘insane’ strain on OpenAI
Tech / Science

From AI Barbie to ‘Ghiblification’ – how ChatGPT’s picture generator put ‘insane’ strain on OpenAI

By Editorial Board Published April 11, 2025 14 Min Read
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From AI Barbie to ‘Ghiblification’ – how ChatGPT’s picture generator put ‘insane’ strain on OpenAI

ChatGPT’s new image-generation device led to a document variety of customers in April, forcing OpenAI’s boss to beg individuals to “chill out a bit”.

With ChatGPT-4o, customers can remodel images or memes into distinctive kinds – making them appear to be they got here straight out of The Simpsons, Rick And Morty or South Park.

The most recent replace to the AI device may also generate lifelike photos, logos and diagrams from easy phrase prompts, in a position to deal with as much as 20 totally different objects in a single picture.

The web has additionally found that the replace makes it doable to recreate themselves in Barbie doll kind.

Between that and the flexibility to recast photos within the hand-drawn type of Japanese animation firm Studio Ghibli – it has been a busy time for AI picture era.

In truth, Sam Altman – the tech mogul and boss of OpenAI, the corporate that introduced ChatGPT into the world – even needed to plead with individuals to “please chill”.

Document surge in chatbot customers

Customers of ChatGPT breached 150 million for the primary time this 12 months after the rollout of the tech’s newest picture generator, based on information from market analysis agency Similarweb.

The variety of lively customers, in-app subscription income and app downloads additionally reached an all-time excessive after the launch of GPT-4o.

Mr Altman talked up the success of his expertise – but in addition warned the elevated demand for image era was placing unprecedented strain on OpenAI’s GPUs (graphics processing models), the a part of a pc designed to speed up graphics and picture processing, and it was struggling to manage.

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“It’s super fun seeing people love images in ChatGPT. But our GPUs are melting,” Mr Altman mentioned on 27 March.

Three days later, he issued the plea: “Can y’all please chill on generating images, this is insane our team needs sleep.”

The corporate was nonetheless going through points by 1 April, with customers being warned to anticipate service to be sluggish, new OpenAI releases to be delayed and for “stuff to break”.

On 10 April, Mr Altman mentioned: “OpenAI usage has gone nuts over the past month,” including that service pace and fee limits ought to enhance.

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1:44

How AI will change power consumption

Highly effective AI fashions want rising quantities of electrical energy to work.

A report by the Worldwide Power Company (IEA) estimated that coaching GPT-4 took 14 weeks and used about 42GWh (gigawatt hours) {of electrical} energy.

That is the equal to the each day electrical energy consumption of about 28,500 households within the developed world or 70,500 households in poorer international locations.

AI Barbie dolls

One of many viral AI-image developments that has not too long ago flooded the web is the AI Barbie doll.

Utilizing ChatGPT’s picture generator, individuals remodel themselves into motion figures – full with personalised equipment and a field.

A ChatGPT generated image of an iStock image

Picture:
How the AI Barbie doll photos are created – this one was carried out utilizing a iStock picture of a person waving

A type of to leap on the pattern was Republican congresswoman Marjorie Taylor Greene, who shared a video of her Barbie doll strolling out of its field.

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“The Congresswoman MTG Starter Kit If I was a doll,” she wrote on social media, including: “I love all my accessories, including my Bible and gavel for DOGE Committee chair!”

To create the collectible figurines, customers need to ask the chatbot to “create an action figure style image”, itemizing the equipment they want and the outline on the field.

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‘Ghiblification’

Earlier than Barbie dolls, the web went loopy for Ghibli-style photos.

Multicultural friends smiling at camera together outside - Happy young people taking selfie with smart mobile phone device walking on city street - Youth community and technology concept

Picture:
The unique iStock picture earlier than it was put into ChatGPT

An iStock image made into a Ghibli-style by ChatGPT

Picture:
The ‘Ghibli-fied’ picture created by ChatGPT

Every little thing from profile photos to viral web moments have been topic to ‘Ghiblification’, which transforms photos into the type of animations by Studio Ghibli – famed for movies together with Spirited Away, My Neighbor Totoro, The Boy And The Heron and Howl’s Transferring Fortress.

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Some Ghibli-style photos recreated political occasions in US historical past, together with the disastrous Oval Workplace assembly between Donald Trump and Ukrainian President Volodymyr Zelenskyy and the assassination of President John F Kennedy.

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The expertise was even utilized by the White Home, which posted a Ghibli-style picture of a weeping girl being arrested by US immigration brokers, a picture primarily based on the precise deportation of a convicted drug supplier.

Narendra Modi, the prime minister of India, additionally acquired the Ghibli therapy with the MyGovIndia X account posting a set of photos displaying the chief in numerous situations, together with one among him subsequent to Mr Trump and one other with French President Emmanuel Macron.

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Different customers recreated iconic photos and memes, together with Olympic silver medallist pistol shooter Yusuf Dikec, who went viral after the Paris Video games final 12 months after he was photographed capturing with one hand in his pocket.

Why is it controversial?

Studio Ghibli’s co-founder and animator Hayao Miyazaki is without doubt one of the world’s most achieved animation filmmakers.

Whereas the Japanese firm has not commented since ChatGTP-4o’s new picture generator device was launched, in 2016 Mr Miyazaki mentioned he was “utterly disgusted” on the expertise.

He mentioned on the time: “I would never wish to incorporate this technology into my work at all.”

Honoree Japanese film director and animator Hayao Miyazaki poses during the Academy of Motion Picture Arts and Sciences Governors Awards in Los Angeles, California November 8, 2014. REUTERS/Kevork Djansezian (UNITED STATES - Tags: ENTERTAINMENT)

Picture:
Studio Ghibli co-founder and animator Hayao Miyazaki. Pic: Reuters

She mentioned: “That’s using Ghibli’s branding, their name, their work, their reputation, to promote [OpenAI] products,” Ortiz mentioned. “It’s an insult. It’s exploitation.”

It nonetheless stays unclear if Studio Ghibli issued OpenAI a licence for coaching, which might have given the corporate permission to make use of the works, or if a licence was even wanted.

In a technical paper posted final month, OpenAI mentioned its new device could be taking a “conservative approach” in the way in which it mimics the aesthetics of particular person artists.

“We continue to prevent generations in the style of individual living artists, but we do permit broader studio styles-which people have used to generate and share some inspired original fan creations. We’re always learning from real-world use and feedback, and we’ll keep refining our policies as we go.”

TAGGED:BarbieChatGPTsgeneratorGhiblificationimageinsaneOpenAIpressureput
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