A serial investor in shopper and retail companies is in talks to purchase a giant stake within the German Doner Kebab (GDK) chain because it seeks to advertise itself as a day-round vacation spot for hungry diners.
GDK is at the moment a part of Hero Manufacturers, a Glasgow-based incubator of meals and beverage ideas.
The chain, which is run by chief government Simon Wallis, will open its a hundred and fiftieth UK outlet subsequent month because it seeks to capitalise on a surge in demand.
GDK has launched into a advertising and marketing marketing campaign with the slogan ‘Doners worthy of the daylight’ in current months because it tries to dispel the notion that doner kebabs are primarily a meals alternative for inebriated late-night shoppers.
In current media interviews, Mr Wallis has remarked on the problem related to altering that notion.
“Essentially, the great British public have got this association [with kebabs] that you only ever eat them at about 2.30am,” he advised MailOnline final month.
He added that simply 4% of its gross sales have been generated after 11pm.
GDK operates a franchise mannequin, and is claimed to have rather more bold enlargement plans in gestation.
Additional particulars of the proposed transaction between True and Hero Manufacturers have been unclear on Wednesday.
A variety of different bidders are mentioned to have held talks with Hero Manufacturers earlier within the course of, with one celebration which checked out investing within the enterprise saying that bankers at Cavendish had been orchestrating the method.
True Capital declined to remark, whereas Hero Manufacturers has been contacted for remark and a spokesperson for GDK couldn’t be reached.
