When the Lakers traded for Luka Doncic greater than per week in the past, they did greater than purchase a star participant. The group added a participant that it anticipates being the face of the Lakers for years to come back.
And that kind of participant, effectively, he doesn’t come alone.
When the Lakers signed LeBron James in 2018, agent Wealthy Paul, enterprise supervisor Maverick Carter, coach Mike Mancias and trusted confidante Randy Mims had necessary roles in and across the group. And now that the Lakers have Doncic, a brand new help crew is part of the story.
So who’re the important thing figures on Doncic’s crew? Right here’s a fast look:
Lara Beth Seager, chief model officer and enterprise supervisor 
Agent Invoice Duffy and enterprise supervisor Lara Beth Seager are a part of new Lakers star Luka Doncic’s interior circle.
(Jerod Harris / Getty Photographs for WME)
Seager has labored with Doncic since 2020, managing his largest endorsement offers with Jordan Model, Gatorade and Panini. She’s the CEO of the Luka Doncic Basis and 77X, his artistic firm. If it’s necessary to Doncic, Seager is concerned.
Earlier than working with Doncic, Seager labored with Mavericks legend Dirk Nowitzki to supply a few of the largest moments late in his profession like his closing dwelling sport, his jersey retirement and the planning and unveiling of his statue.
Invoice Duffy and Quique Villalobos, brokers
A longtime NBA agent, the Naismith Memorial Basketball Corridor of Fame included Duffy on its poll for the Class of 2025 as a contributor to the sport.
After starring at Santa Clara and being chosen within the 1982 NBA draft by Denver, Duffy moved into illustration and has a shopper listing that’s included Corridor of Famers Steve Nash and Yao Ming. He at present represents Anthony Edwards, Jalen Williams, Chet Holmgren and Scottie Barnes. His company, BDA Sports activities Administration, was acquired by WME (William Morris Endeavor) in 2023.
Duffy first met Doncic when he was taking part in at Actual Madrid at 15 years previous.
Villalobos, based mostly in Madrid, works with Duffy as a global agent. He additionally performed professionally for Actual Madrid and the Spanish nationwide basketball crew.
Javier Barrio and Anze Macek, medical crew
Doncic’s medical crew — Barrio, a physiotherapist and podiatrist, and Macek, a power and conditioning coach — joined him in 2023 simply because the Mavericks reorganized their medical employees when eradicating coach Casey Smith, who Corridor of Fame journalist Marc Stein described as “one of Doncic’s closes allies” within the group. Barrio labored with Doncic at Actual Madrid and Macek labored with him on the Slovenian nationwide basketball crew.
Sasa Doncic, father 
Dallas guard Luka Doncic, proper, is congratulated by his father, Sasa, after defeating Minnesota to advance to NBA Finals.
(David Berding / Getty Photographs)
“I understand there comes a moment when you disagree with a certain philosophy — you don’t like this or that player, all good, get it,” he mentioned in an interview translated by Enviornment Sport. “But I think that exactly this secrecy, or should I say from some individuals, maybe even hypocrisy, this hurts me personally. Because I think that Luka absolutely doesn’t deserve this.”
