A premium ticketing platform backed by the England soccer captain Harry Kane is elevating an additional £10m in funding to reap the benefits of the fast-growing ‘experience economy’.
The funding is predicted to be dedicated totally by current buyers, led by Nickleby Capital, which has backed a string of expertise unicorns.
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SeatUnique has offers with venues reminiscent of Wembley Stadium, Manchester’s Co-op Dwell enviornment and the 16 racecourses operated by Enviornment Racing.
Various extra contracts are mentioned to be beneath negotiation.
Ben Stokes, the England males’s Take a look at cricket captain, and Dame Jessica Ennis-Hill, the 2012 Olympic heptathlon champion, are additionally backers of SeatUnique.
One supply near the scenario mentioned the brand new funding was more likely to be adopted by a a lot bigger Sequence B fundraising subsequent yr.
The corporate is chaired by Richard Flint, the previous SkyBet chief who additionally chairs the funding platform Hargreaves Lansdown.
It markets authentic ticketing stock, in contrast to secondary platforms which have come beneath rising political stress for his or her remedy of shoppers.
SeatUnique declined to touch upon its Sequence A extension.
