Herbivore Botanicals is coming into a brand new chapter. The cult-favorite clear magnificence model introduced right now that it’s headed to Ulta Magnificence, marking a significant milestone in its retail enlargement. As well as, the model is rolling out a brand new 15-piece body-care assortment—its largest class enlargement in years. The merchandise will launch on-line at Ulta.com on December 21, adopted by a nationwide rollout to greater than 850 Ulta Magnificence doorways on December 28.
“Listening to our community has always been central to Herbivore, dating back to our Etsy days,” says Alex Kummerow, co-founder of Herbivore. (The model obtained its begin on the net market in 2011.) “This launch feels like a return to that spirit. It also reflects what’s next for the brand: creating highly effective, plant-active formulas inspired by nature, while thoughtfully expanding to delight existing customers and new audiences alike.”
Regardless of the dimensions of the launch, Kummerow says the model’s skincare-first DNA stays intact. “We’re not walking away from facial skin care,” he says. “With this launch, we wanted to extend the same Herbivore ethos—plant-powered, thoughtful formulations—into body care. We have products in our line, such as our Lapis Facial Oil, that our community has been using for over a decade, and I wanted to allow them to expand their beauty rituals and indulge in their favorite products head to toe.”
That community-driven demand performed a key function in shaping the gathering, says Kummerow. Followers have been asking for a physique oil model of Lapis for years—or, extra dramatically, for the possibility to wash of their favourite Herbivore scents. Now, they’ll.
That curiosity helped inform the sensorial route of the body-care line. “Lapis Facial Oil contains Blue Tansy, which is the key ingredient that gives it its signature color, and is not only balancing for skin, but also deeply refreshing and balancing from a scent perspective,” Kummerow notes. “We dialed that up in the body formulas to deliver a full mind-body experience.”
“Because each format in the line was totally unique—soaks, body washes, oils all with different bases—we spent a lot of time adjusting the scent and ingredient profile until we nailed it,” Kummerow provides.
Think about this your reminder to set an alert for Sunday, December 21—when the merchandise hit Ulta’s web site. And our carts.
