The personal fairness backer of one among Britain’s largest company restructuring companies has develop into the main contender to purchase Kantar Media, the corporate which measures Britain’s TV scores.
HIG’s provide was stated by banking sources on Monday to be “serious and credible”, though individuals near Kantar Group cautioned that there was no certainty {that a} deal can be struck.
Kantar Media – which has a long-term contract within the UK with Barb Audiences – measures scores information in scores of nations around the globe.
It’s a subsidiary of Kantar Group, which is majority-owned by the buyout agency Bain Capital.
A big minority stake is held by WPP Group, the FTSE-100 advertising and marketing companies supplier which on Monday noticed two of its principal rivals – Omnicom Group and Interpublic Group – agree to mix in a landmark trade merger.
HIG’s curiosity in Kantar Media would signify a significant deal for the personal fairness agency, which owns stakes in firms akin to Interpath Advisory.
Final week, France’s Ipsos stated it was evaluating a suggestion for Kantar Media, however subsequently withdrew from the method.
Buyout companies Cinven and Triton Companions should not thought to have made formal gives, though curiosity from different events might but emerge.
Bain and HIG have been contacted for remark.
