Few magnificence founders perceive the facility of a instrument fairly like Sophia Wojczak. Because the granddaughter of Conair founder Leandro Rizzuto Sr., she grew up inside some of the influential magnificence corporations on this planet—an empire that revolutionized how we model, form and specific ourselves. Now, with the launch of arachne, her personal female-founded line of next-generation magnificence instruments, she’s carrying that legacy ahead with a contemporary imaginative and prescient rooted in innovation.
“Growing up in Conair really meant growing up at Conair,” Wojczak says. Whereas different children have been off at summer time camp, she and her cousins spent their days roaming the warehouse flooring, serving to with small duties and absorbing the rhythm of a model that helped outline a whole class. She watched her mom work in PR, discovered early on by no means to utter the phrases “I’m bored” and witnessed an organization tradition constructed not on hierarchy, however on household.
What left the deepest impression wasn’t the dimensions of Conair—it was the soul of it. “Everyone looked out for us like we were their own,” she says. “That came from the love and respect people had for my grandfather, and the love and respect he had for them.” That sense of neighborhood, loyalty and shared function stayed along with her, lengthy earlier than she realized she’d at some point create a model of her personal.
Sarcastically, Wojczak by no means meant to hitch the household business. “I was convinced I would never work in the family business,” she says. She explored customer support, launched her personal retail enterprise and even tried inside design. However the gravitational pull of Conair—and the world her grandfather constructed—stored drawing her again.
The turning level came to visit dinner, when she shared a product thought she’d sketched on a cocktail serviette. Her grandfather didn’t hesitate. “Go make it,” he advised her. That design grew to become her first patent—later bought to Conair for $1,000—and the second the whole lot shifted. “Once I started working with the products, I became completely consumed by them. Seeing what my grandfather built firsthand gave me a new appreciation for the magnitude of his work.”
Courtesy of Sophia Wojczak
Her years inside Conair grew to become an unstated training in retail, in engineering, in innovation and in understanding what customers actually need. “I always had my grandfather in the back of my mind asking: ‘What would he do?’” she says. After modifications throughout the firm, she felt a brand new calling. It wasn’t to step away from Conair’s legacy, however to evolve it.
That evolution grew to become arachne—a model rooted in Conair’s spirit of daring innovation however designed for a brand new technology. Arachne’s mission is evident: To create instruments that transcend class conventions, merging superior expertise with stunning design and sustainability as a nonnegotiable core worth. “Looking good and doing good should never be mutually exclusive,” Wojczak says.
The model launched this previous spring with a formidable 32 patent-pending merchandise, echoing the ambition and scale that outlined the early days of Conair. Among the many debut improvements:
The SCALPOLOGY Collection hairbrushes with charcoal-infused bristles—a contemporary nod to Conair’s iconic instrument heritage L’UOVO, a glossy, everyday-essentials egg filled with 36 equipment Eco-conscious storage options like Catch A Case and the refillable BobbyBottle A full vary of accent refills made to color-match your distinctive HairTones
Each component, from supplies to ergonomics, has been examined with the identical rigor Wojczak watched unfold at Conair, a regular she considers a part of her DNA. “That obsessive attention to detail is something I learned from my grandfather,” she says. “It’s the difference between simply making a product and building a true beauty brand.”
With arachne, Wojczak isn’t stepping out of Conair’s shadow; she’s extending its legacy, carrying ahead the values she grew up in and shaping the following period of magnificence innovation. And similar to her grandfather did, she’s doing it with instruments that remodel.
