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Reading: Information Corp to take stake in London-listed advertising and marketing group Courageous Bison
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Michigan Post > Blog > Business > Information Corp to take stake in London-listed advertising and marketing group Courageous Bison
Business

Information Corp to take stake in London-listed advertising and marketing group Courageous Bison

By Editorial Board Published April 9, 2025 1 Min Read
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Information Corp to take stake in London-listed advertising and marketing group Courageous Bison

Sources mentioned the deal might be introduced as early as Thursday morning.

The acquisition value is alleged to be within the area of £8m.

The Fifth has labored with the tv host and mannequin Maya Jama on a marketing campaign for the vitality drink Lucozade, and Amelia Dimoldenberg, the YouTube star.

Its different purchasers embody Samsung and Tommee Tippee.

The deal would be the third struck by Courageous Bison this yr, with the earlier transactions together with the acquisition of Interact Digital, a key digital companion to sporting properties together with the Males’s T20 Cricket World Cup.

The Inexperienced brothers took over the Courageous Bison in 2020, and have overseen a pointy strategic realignment and enchancment in its efficiency.

In 2023, it purchased the podcaster and entrepreneur Steven Bartlett’s social media and influencer company, SocialChain.

In complete, the corporate has struck six takeover offers because the Greens assumed management.

At Wednesday’s inventory market shut, Courageous Bison had a market capitalisation of about £31m.

TAGGED:BisonbraveCorpgroupLondonlistedmarketingNewsstake
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