When aesthetician Kimberly Currie began her model, Wanderluxe Magnificence, her imaginative and prescient was refreshingly simple.
“I wanted to shift the beauty industry by creating high-quality, on-the-go beauty products that surpass anything available in a bottle,” remembers Currie. “We recognized a gap in the market for beauty products that cater to the needs of modern, dynamic women who are always on the move but do not want to compromise on their self-care routines. Throughout the development process, I discovered so many additional benefits, such as the ability to offer concentrated, highly effective ingredients in an economical and eco-friendly format.”
Currie’s “a-ha” second led to the creation of Wanderluxe and its liquid-free, absolutely dissolvable “petals” with 100-percent recyclable packaging. “It really is a trusted companion for the modern consumer looking to have it all,” Currie says.
Kimberly Currie, founding father of Wanderluxe Magnificence 
Wanderluxe Magnificence dissolvable patch Why Dissolvable Magnificence Merchandise?
Whereas the idea could also be easy—add water, wait three seconds and apply—the stats surrounding why it’s sensible for the business are fairly excellent.
“While I don’t have the exact number of skin-care bottles that end up in landfills each year, I can provide some context based on some available data,” Currie shares. “According to Zero Waste Week, more than 120 billion units of packaging are produced every year by the global cosmetics industry. Much of that is not recyclable and ends up in landfills.” This quantity features a vital variety of skin-care bottles.
Currie additionally factors out that the wonder business is thought for its vital water utilization—each within the manufacturing of merchandise and of their formulation. “It’s estimated that the beauty and personal care industry uses billions of liters of water annually. A single bottle of shampoo can require up to 1,700 liters of water to produce when considering the entire supply chain, from ingredient cultivation to manufacturing processes.”
Wanderluxe hopes to “completely shift” the business by providing liquid-free, absolutely dissolvable merchandise and 100-percent recyclable packaging, Currie explains, noting the extra advantages are huge. “I love the convenience of our product, but it is part of a much broader effort to reduce this environmental impact. By choosing products with eco-friendly packaging and formulations that eliminate water, consumers can help decrease the amount of waste that ends up in landfills and reduce the immediate water footprint.”
The road at present presents impressively energetic serums, cleansers and moisturizers, and Currie plans to roll out new formulations for physique and hair care merchandise. She additionally hopes different manufacturers acknowledge her innovation and hop on the pattern.
“We are open to exploring partnerships and initiatives that further our mission of providing economical and environmentally conscious beauty options for the modern consumer,” she shares.
