The homeowners of Kantar Group, the worldwide market analysis agency, are to discover a £5bn-plus sale of the division which provides closely-watched knowledge on the efficiency of Britain’s supermarkets.
The transfer, which has but to be formally authorized by Bain Capital and WPP Group, Kantar’s homeowners, would depart the corporate as a pureplay model technique consultancy.
Kantar Worldpanel is within the course of of mixing with Numerator, a US-based enterprise which was acquired in 2021.
Collectively, the enlarged enterprise supplies knowledge representing 5bn shoppers globally.
Banking sources stated on Sunday evening that the Worldpanel enterprise might fetch effectively over £5bn in a sale.
That would depart the Kantar model technique enterprise to be listed or offered individually, in response to the sources.
Alternatively, Bain Capital and WPP might elect to drift the whole group as an alternative of pursuing the Worldpanel sale.
Bankers have but to be appointed to deal with any public sale.
Kantar and Bain Capital have been contacted for remark.
