In case you’ve observed a gradual uptick in beauty-related content material flooding your FYP, you didn’t think about it. In response to new analysis launched by Gen Z analysis and technique agency, dcdx, magnificence now formally dominates all different classes on the planet of user-generated content material (UGC) and engagement. Outpacing even journey and style, magnificence content material is exploding all around the web. And with Gen Alpha coming into the chat, manufacturers are working to safe our loyalty in an more and more aggressive market. The highest ten hottest magnificence manufacturers of the summer time had essentially the most natural user-generated content material, with Sephora, Charlotte Tilbury and Uncommon Magnificence topping the checklist. Preserve scrolling for the whole checklist.
The Prime 10 Most Fashionable Magnificence Manufacturers of the Summer season
Analyzing components like the quantity and consistency of brand name engagement, dcdx decided the most well-liked magnificence manufacturers of the summer time. Giving these manufacturers scores out of 100, they decided which manufacturers had been essentially the most magnetic on social media, commanding essentially the most engagement persistently. And also you may be stunned by the outcomes.
Sephora – 85.24 Charlotte Tilbury – 82.24 Uncommon Magnificence – 79.78 Dior – 78.96 Maybelline – 75.46 e.l.f. Cosmetics – 75.44 NARS – 75.34 Rhode – 75.18 Profit – 72.26 ColourPop – 72.08
Crowded with excessive scores, the highest ten hottest magnificence manufacturers of the summer time had been current all throughout social media. Content material immediately about magnificence, like GRWM’s, model occasions and tutorials made up about 63 p.c of those model’s appearances. This implies a few third of brand name mentions got here from random inclusions and way of life movies, displaying how far magnificence manufacturers can lengthen their attain.
Notably, as we zoom out to have a look at the highest 50 magnificence manufacturers of the summer time, it’s clear that many excessive performers are new, youth-focused viral manufacturers. Alternatively, legacy manufacturers are likely to path behind. That mentioned, dcdx analysis signifies that almost all magnificence manufacturers skilled development in person engagement over the previous yr.
“While many of the brands included have improved significantly since last year, legacy brands seem to be struggling to keep up to the speed of the industry and the rate of cultural change in 2024,” the report explains. “From Old Spice & Manscaped to Neutrogena & Cetaphil, these brands tend to target broader or more male-centric target audiences, receiving less engagement than more niche and/or female-centric audiences as evidenced by the industry’s top brands.”
Knowledge compiled by Gen Z analysis and technique agency, dcdx, displaying the highest 50 magnificence manufacturers of Q3 2024.
